The retailers are also eager to get in on the rapidly growing
voice shopping market dominated by Amazon's popular Echo home device, analysts and consultants said.
Not exact matches
Action: Say no to always - on
voice assistants Who is this for: Anyone who values privacy more than gimmickry How difficult is it: No real effort Tell me more: There's a rash of smart speaker
voice assistants on
shop shelves these days,
marketed in a way that suggests they're a whole lot smarter and more useful than they actually are.
Meanwhile, a research note from RBC Capital
Markets released in March had stated that Amazon's Alexa platform could lead to $ 10 billion in revenues by 2020; but it had attributed this figure to
voice shopping sales and other platform revenues.
But perhaps the biggest draw is the ability to compete with Amazon in the
voice shopping space, where it has exclusive access to consumers on any Alexa - enabled devices as well as the largest smart speaker
market share.
That latter item is especially important to retailers, given that Amazon has tied
voice shopping to its Echo devices, and has claimed the majority of
market share in smart speakers for the time being.
With almost half of Australian consumers willing to try or excited to use an in - home
voice assistant for
shopping, it offers opportunities for local businesses to develop new
voice - based customer experiences, services and initiatives, and create innovative
marketing campaigns.
For example, Walmart last year teamed up with Google in order to have an entry point in the
voice - assisted
shopping space, by way of Google Home smart speakers — an area where Amazon's Alexa has mopped up
market share.
To use the
voice -
shopping feature, customers can say something like «OK Google, reorder
Market Pantry cereal from Target,» to add items to their list.
(Reuters)-- Walmart is teaming up with Google to enter the nascent
voice -
shopping market, currently dominated by Amazon, adding another front to the giant retailer's battle with the online megastore.