Those returns were incredibly
volatile — a stock might be down 30 % one year and up 50 % the next — but the power of owning a well - diversified portfolio of incredible businesses that churn out
real profit, firms such as Coca - Cola, Walt Disney, Procter & Gamble, and Johnson & Johnson, has rewarded owners far more lucratively than bonds,
real estate, cash equivalents, certificates of deposit and money markets, gold and gold coins, silver, art, or most other
asset classes.