While the products are unlikely to
become volume drivers, they will help the company reach an audience looking for affordable products offering something extra in terms of performance.
Most insurance companies focus on how often you drive and may charge high -
volume drivers more.
In FY2015 - 16, the luxury carmaker's growth was driven by a host of new product launches
including volume drivers like Jaguar XE and XF and Land Rover Discovery Sport.
The premium segment might not be a
major volume driver in India, but it does help establish a brand.
Essentially, the goal I would recommend with DSAs is not to have that campaign as
a volume driver but to leverage it for query mining.
The volume drivers were the Jaguar F - Pace, XE and...
The Renault Kwid is
a volume driver for Renault and in a short span of time, it has already sold more than a lakh cars in India.
I'd say the Nokia 3310 is cute, high on nostalgia, but don't expect it to be
a volume driver.
Was responsible for being
a volume driver and team motivator.