There, with the help of a Canadian company called Aggregate IQ, which was also instrumental in analyzing
voter data for the Brexit campaigns in support of the U.K.'s departure from the European Union, SCL set up a data microtargeting program for the ruling party at the time, United National Congress.
Rep. Mimi Walters, a Republican congresswoman representing Orange County, also paid the firm $ 20,000 for «
voter data for media ads» during her re-election campaign in August 2016, according to federal campaign finance records.
We can give you access to
voter data for free, and you can use all the money you'll save to rent vans and get your voters to the polls.
One other consideration — with an API available, outside developers can use
the voter data for their own purposes.
Not exact matches
This translates into a
voter pledge rate on the app
for Trump that far outstrips official polling
data.
Cambridge Analytica is being scrutinized
for the methods it used during the 2016 presidential election, after executives with the British
data firm boasted about their ability to covertly target
voters, entrap politicians, and launch propaganda campaigns.
Cambridge Analytica is under investigation in both the U.S. and the U.K.
for the way it obtained
data on as many as 87 million users from Facebook and
for whether it used that
data to target
voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
Cambridge Analytica has denied Facebook
data was used to help to build profiles on American
voters and build support
for Donald Trump in the 2016 US presidential election.
As recently as late June, just 55 % of Sanders
voters said they would vote
for Clinton; recent polling
data shows just 41 % of young
voters are supporting Clinton.
Masses of
data about each
voter's political tendencies - gathered through public sources and through campaign contact - allowed Obama
for America (OFA) to target
voters more precisely than ever before.
Cambridge's website describes using the company's «unique
data - rich
voter file» to build high - tech profiles
for all North Carolina
voters that were used to increase turnout and help Tillis unseat Democratic Sen. Kay Hagan.
But with so much
data for a campaign to sift through, «you can't go through 30,000 points of
data and go: «Did you acquire this piece of
data on this
voter ethically?»»
Deep Root Analytics, a conservative
data firm contracted by the RNC as part of a push to ramp up its
voter - analytics operation in the wake of Mitt Romney's defeat in the 2012 presidential election, stored details of about 61 % of the US population on an Amazon cloud server without password protection
for those two weeks.
Some news accounts indicate that his campaign stopped using the firm's
data after the South Carolina primary in late February 2016, though federal campaign records show more than $ 670,000 in payments to the firm
for «media /
voter modeling» or «
voter ID targeting / web service» in March and June, plus $ 218,000
for «media» and «digital service / web service.»
WASHINGTON — Under fire
for his connections to a
voter - targeting firm that used
data taken from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he was unaware of any impropriety.
The Cruz algorithm was then applied to what the campaign calls an «enhanced
voter file,» which can contain as many as 50,000
data points gathered from voting records, popular websites and consumer information such as magazine subscriptions, car ownership and preferences
for food and clothing.
With two deeply unpopular nominees on the presidential ballot this year, the number of
voters in Maryland who wrote in their own candidate
for president more than tripled, according to state election
data.
Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the
data from more than 50 million Facebook profiles in its bid to develop techniques
for predicting the behavior of individual American
voters.
In the race to advance
data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica
for its unparalleled offering of psychological
data based on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing
voter datasets, such as who owned a gun.
Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use
data collected online to create personality profiles
for voters.
«The closing of Cambridge Analytica doesn't stop the problem that
voters and consumers face in terms of a growing loss of privacy and a gross misuse of their
data,» said Jeff Chester of the Center
for Digital Democracy.»
As Cambridge Analytica's actions revealed, those groups will use
data for startling purposes — such as targeting very specific groups of
voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.
Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses
data collected online to create personality profiles
for voters.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records
for targeting
voters across the 11 states; the final step is
for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
More details have emerged about how Facebook
data on millions of US
voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica
for building psychographic profiles
In a later section, on demographic distribution analysis, the contract mentions the possibility
for additional «targeted
data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook
data is matched with
voter databases in each state, (and assuming any «
data gaps» could not be «filled in from targeted online samples», as it also puts it).
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's
data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke
for its project and successfully used to harvest
data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American
voters.
The
data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal
data on tens of millions of users (a subset of which Kogan turned into psychological profiles
for CA to use
for targeting political messaging at US
voters).
Cambridge's website says the company's «unique
data - rich
voter file» was used to build high - tech profiles
for all North Carolina
voters and increase turnout, helping Tillis unseat Democratic Sen. Kay Hagan.
Groundgame, an app
for election canvassing that integrates
voter data with «geospatial visualization technology,» was used by campaigners
for Trump and Brexit.
Reacting to revelations that the political research and consulting firm Cambridge Analytica obtained Facebook user
data for the purpose of influencing
voters in multiple countries, the Internet Society called it «the natural outcome of today's
data driven economy that puts businesses and others first, not users» and called
for «higher standards
for transparency and ethics when it comes to the handling of our information.
CA, which has touted its ability to create personality profiles of
voters for ad targeting purposes, was hired to run
data operations
for the Trump campaign.
The calls
for greater scrutiny followed reports on Saturday in The New York Times and The Observer of London that Cambridge Analytica, a political
data firm founded by Stephen K. Bannon and Robert Mercer, the wealthy Republican donor, had used the Facebook
data to develop methods that it claimed could identify the personalities of individual American
voters and influence their behavior.
The Canadian firm is suspected of having pocketed more than $ 4 million from assorted pro-Brexit groups
for using Facebook
data to identify
voters whose decision was susceptible to influence.
But creating
voter profiles is expensive, so Cambridge turned to Kogan and his Facebook app
for data collection.
For many, the Cambridge Analytica
data is seen as likely connected to the Russian troll farms that targeted U.S.
voters with misinformation via social media during the 2016 campaign.
That's the question many Americans are asking after revelations that a
data - mining firm working
for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting
voters in the presidential election.
A personality research app he created gathered the personal information on 270,000 Facebook users, as well as
data on those users» friends, amplifying the reach to the tens of millions when it passed that
data to Cambridge
for a
voter targeting scheme.
In the wake of the Cambridge Analytica scandal, in which
data from over 50 million Facebook profiles was secretly scraped and mined
for voter insights, many Facebook users have decided to delete their accounts — but untangling yourself from a site
Reports that Facebook harvested and abused users»
data for political purposes emerged Friday, as the company's former partnership with the
voter - profiling company Cambridge Analytica was exposed.
Cambridge Analytica specializes in using online
data to create
voter personality profiles in order to target users with political messages and ran
data operations
for Donald Trump's presidential campaign.
(U.S. Edition) Cambridge Analytica, the
data firm that harvested personal information from Facebook users to target
voters in the 2016 presidential election, is filing
for bankruptcy.
In 2011, Carol Davidsen, director of
data integration and media analytics
for Obama
for America, built a database of every American
voter using the same Facebook developer tool used by Cambridge, known as the social graph API.
Cambridge Analytica, a firm that specializes in using online
data to create
voter personality profiles in order to target users with political messages, ran
data operations
for Donald Trump's presidential campaign.
Though the users were assured that this information was gathered
for academic research, but the
data was leveraged by Cambridge Analytica to target and influence
voters with specific personality types.
Combined with other
data, Cambridge Analytica hoped to profile the entire American electorate — something it already had done in other countries — and determine what pitches would work best
for each individual
voter.
Kogan later passed this information on to
voter - profiling firm Cambridge Analytica, which claimed (but now denies) that it used the
data to craft political ads
for President Trump's 2016 election.
On the basis of election
data and demographics, it can be estimated that 70 percent of ELCA
voters went
for George Bush in 1988, and this would suggest an even larger vote
for Ronald Reagan.
«
For example, the gap among voting blocs that gave a B or better to the Republicans versus the Democrats was greater among white evangelicals than all other religious groups and all
voters, as reported in these
data,» he wrote.
On a hallway table she spotted clipboards holding
data for «Yes on 8»
voters, canvassing materials culled through hours and hours of work.