Brad Parscale, who ran Trump's digital operations in 2016, said the campaign did not use Cambridge Analytica's data, relying instead on
voter data from a Republican National Committee operation.
«Any claims that
voter data from any other source played a key role in the victory are false,» he said.
WASHINGTON — President Donald Trump's election integrity commission will make public records requests to obtain
voter data from the states that have refused to turn over that information, the commission's vice chair said Wednesday.
Trump's election integrity commission will make public records requests to obtain
voter data from the states that have refused to turn over that information, the commission's vice chair said.
The Trump campaign denied using
voter data from Cambridge Analytica, saying it relied on data from the Republican National Committee, but had help from some of the firm's employees.
Not exact matches
Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained
data on as many as 87 million users
from Facebook and for whether it used that
data to target
voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
In 2016, more
voters are also using big
data to identify trends in candidate activities and digital records to separate the truth
from the lies.
Despite receiving the support of local Conservative members and several leading Tory MPs, Goldsmith's decision to resign
from the Conservative party in protest at the decision to build a new airport runway in his constituency meant he was barred
from accessing the crucial local
voter data he required.
It was Zuckerberg's job in the hearing to provide reassurance in the wake of the news that political
data firm Cambridge Analytica harvested information
from more than 87 million Facebook users to create
voter profiles that were used by Donald Trump's presidential campaign.
WASHINGTON — Under fire for his connections to a
voter - targeting firm that used
data taken
from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he was unaware of any impropriety.
The Cruz algorithm was then applied to what the campaign calls an «enhanced
voter file,» which can contain as many as 50,000
data points gathered
from voting records, popular websites and consumer information such as magazine subscriptions, car ownership and preferences for food and clothing.
The global firestorm over allegations that the British company Cambridge Analytica was able to download reams of personal
data from Facebook to create detailed profiles of
voters continues to rage.
Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the
data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American
voters.
This was a year after University of Cambridge researcher Aleksandr Kogan first obtained the
data and around the same time that Cambridge Analytica, which was co-founded by Steve Bannon, sought out
voter data with financial support
from the Trump campaign.
Its report about Facebook covering the period
from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook
data to create «psychographic» profiles of
voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.
WASHINGTON — The political action committee founded by John R. Bolton, President Trump's incoming national security adviser, was one of the earliest customers of Cambridge Analytica, which it hired specifically to develop psychological profiles of
voters with
data harvested
from tens of millions of Facebook profiles, according to former Cambridge employees and company documents.
«They say «trust us,» but Mark Zuckerberg needs to testify before the Senate Judiciary Committee about what Facebook knew about misusing
data from 50 million Americans in order to target political advertising and manipulate
voters,» Sen. Amy Klobuchar (D-MN) said in a statement last week.
«They say «trust us,» but Mark Zuckerberg needs to testify before the Senate Judiciary Committee about what Facebook knew about misusing
data from 50 million Americans in order to target political advertising and manipulate
voters,» Sen. Amy Klobuchar (D-MN) said in a statement.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset
from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
Revelations that a
voter - profiling company that worked Donald J. Trump's presidential campaign harvested private information
from 50 million Facebook profiles have many people wondering: What, if anything, can they do to protect their
data connected to the social network?
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted
data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook
data is matched with
voter databases in each state, (and assuming any «
data gaps» could not be «filled in
from targeted online samples», as it also puts it).
Earlier this week, a whistleblower claimed that Cambridge Analytica, a London - headquartered political consultancy and
data analytics firm, had used
data collected
from millions of Facebook profiles to gain an understanding of American
voter behaviour.
We should sue Cambridge Analytica to take back control of our
data from the company, which compiled complex profiles of 50 million Americans and used them to target
voters.
No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained
data collected
from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by
data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry
voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.
But we don't know where the bot got its names and addresses — though we suspect it may be
from public
voter registration records or an older
data breach.
The Canadian firm is suspected of having pocketed more than $ 4 million
from assorted pro-Brexit groups for using Facebook
data to identify
voters whose decision was susceptible to influence.
With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal
data from 50million Facebook profiles,
data which was then used to psychologically profile victims to drive advertising campaigns, targeted at
voters in the US elections.
In the wake of the Cambridge Analytica scandal, in which
data from over 50 million Facebook profiles was secretly scraped and mined for
voter insights, many Facebook users have decided to delete their accounts — but untangling yourself
from a site
Facebook revealed on Friday that a
voter profiling firm hired by Donald Trump and other Republicans had improperly used
data from 270,000 users of the social media platform.
The political firm, which consulted on President Donald Trump's campaign, siphoned
data from some 50 million Facebook users as it built an election - consulting company that boasted it could sway
voters in contests all over the world.
(U.S. Edition) Cambridge Analytica, the
data firm that harvested personal information
from Facebook users to target
voters in the 2016 presidential election, is filing for bankruptcy.
Facebook continues to reel
from increased scrutiny and criticism in the wake of allegations that it provided users» personal information to
data firm Cambridge Analytica, which was then used to influence
voters in the 2016 US presidential campaign.
But in the years in between, developers of everything
from dating apps to
voter - outreach tools used by the Obama campaign, capitalized on Facebook's rules to extract massive amounts of
data about Facebook users and their friends.
Over two days of testimony before Congress earlier this month, Facebook founder and CEO Mark Zuckerberg dodged a litany of questions
from lawmakers about how the
data of 87 million Americans ended up in the hands of
voter profiling firm Cambridge Analytica.
But it's a long way
from these practical applications of political
data to some sort of grand - scale slicing - and - dicing of the electorate to allow a politician to deliver individual messages to every individual
voter, each message designed to persuade that one person.
What really jumped out at me were his numbers on
data: small electoral campaigns will tend to buy
voter lists
from their county elections agencies, but the quality can be atrocious.
What
voters actually do matters more than what you think they MIGHT do:
data derived directly
from voters» choices quickly supersedes models that try to predict their behavior.
Then there's
data from the US Census, which suggests that an election day holiday would not increase participation for lower - income
voters:
TechPresident reports that the Obama campaign tested their new «Dashboard» system to let volunteers
from around the country make calls into Wisconsin, the AFL - CIO has trialed software that matches
voter lists with volunteers» Facebook friends to let them call targets that they actually know rather than total strangers, and the Walker campaign combined VoIP with digital
voter files to automate the connection between identification calls and
data entry.
Update: A reader writes in to point out that Trump DOES have a
data operation whether he knows it or not, and it's true that his campaign's purchased
voter information
from L2.
From weird to mysterious: just this week we also found out about ghost
voter data posted on an IP number that's since been taken down.
Learning
from Obama's success in
voter - targeting, campaigns on both will try to use
data to contact the
voters whose appearance at the polls could put them over the top.
Commercial marketers usually have a wealth of
data to work with,
from demographics to credit history to homeownership, but when he started working in politics, Ghani was struck by the fact that political campaigns are trying to build
voter models based on a handful of
data points.
«Any claims that
voter data were used
from another source to support the victory in 2016 are false.»
(
Data from the Cooperative Congressional Election Study reveal a similar disparity — a majority of Democratic
voters in swing states in 2010 and 2012 recall receiving phone and mail contact, but almost no
voters recall someone knocking on their door.)
With conservative strategist Steve Bannon playing a founding role, backed by money
from billionaire Robert Mercer and his daughter Rebekah, the firm was able to develop
data from 50 million Facebook users into a psychologically - based strategy to target
voters.
Although basic
voter information is public record, Deep Root's dataset contains a swirl of proprietary information
from the RNC's
data firms.
The interesting angle
from our point of view was the part — reported early by Yahoo News — that urges the party to create a
data infrastructure to power the kind of
voter targeting at which the Obama campaign (among others) has excelled.
So you'll also be asked to enter
data into VoteBuilder, the Democratic Party's digital
voter file, whether you have a smart phone to keep in touch with the campaign, to do distributed phone banking
from home via an online integrated platform, and to lend
data and profile updates
from your social networking profiles (Facebook, Twitter, etc) to the campaign.
Data from British Election Study panel surveys shows that the main problem UKIP has faced in translating its success
from European Parliament elections to general elections has been retaining
voters, whether because some UKIP
voters only vote UKIP at European Parliament elections in protest and the return to their «normal» party for general elections or because the nature of the British electoral system incentivises
voters to cast their vote for one of the existing main parties rather than a new entrant.