Not exact matches
Masses of
data about each
voter's political tendencies -
gathered through public sources and through campaign contact - allowed Obama for America (OFA) to target
voters more precisely than ever before.
Sandberg's post came less than a week after The New York Times and The Observer of London reported that Cambridge Analytica, a political
data company created by Stephen Bannon and Robert Mercer,
gathered users» Facebook
data and claimed it could influence the behavior of American
voters.
The Cruz algorithm was then applied to what the campaign calls an «enhanced
voter file,» which can contain as many as 50,000
data points
gathered from voting records, popular websites and consumer information such as magazine subscriptions, car ownership and preferences for food and clothing.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to
gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
Dubbed Facebook's «collapse» of public trust, the double revelation that Cambridge Analytica, ostensibly a
voter - profiling company, collected the
data of 50 million Facebook accounts without user permission, and that thousands of third - party developers built apps on Facebook's platform to
gather private information has spurred international outrage.
A personality research app he created
gathered the personal information on 270,000 Facebook users, as well as
data on those users» friends, amplifying the reach to the tens of millions when it passed that
data to Cambridge for a
voter targeting scheme.
Though the users were assured that this information was
gathered for academic research, but the
data was leveraged by Cambridge Analytica to target and influence
voters with specific personality types.
Christopher Wylie, one of the founders of Cambridge Analytica, says he regrets his role in the
gathering of
data on U.S.
voters.
As you
gather these
data, you feed them back into the
voter file and — here's the key part — adjust your models (and hence your outreach targeting) accordingly.
New British Election Study
data gathered at approximately the same time that the Green membership surge started in the autumn of 2014 includes a decent sample of more than 1,000
voters claiming that they intend to support the Greens in the forthcoming general election.
These contradictory conclusions were drawn from virtually the same polling
data,
gathered from some 400 would - be
voters in late July.
In the first meetings with partner groups like Planned Parenthood and the League of Conservation
Voters, «we decided to make sure that everyone was using the same
data and working out of the same database,» he said, allowing the groups to feed the supporter
data they were
gathering into one file.
But the administration has been silent on what if any rights
voters should have regarding the
data gathered about them.
Gielow says U.S.
voters must decide the acceptability of
data collection from all sources, adding, «Ultimately, an unmanned aircraft is no different than
gathering data from the GPS on your phone or from satellites.»
Because the
voters speak different languages, Yasseri and Bright
gather data separately from each of 14 language versions of the site.
As part of the larger project, I
gathered data on the names and zip codes of school district employees in a stratified sample of 70 California school districts, all of them unionized, and I matched these names to county
voter files to get each employee's voting history.
Christopher Wylie, one of the founders of Cambridge Analytica, says he regrets his role in the
gathering of
data on U.S.
voters.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to
gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
While reportedly working for multiple political campaigns, the firm
gathered data from millions of social media accounts to develop a mechanism that would predict and influence the behavior of
voters.
The French president hinted at the latest scandal, involving Cambridge Analytica, which
gathered Facebook users» private
data to analyze
voter behavior.
While reportedly working for multiple political campaigns, the firm
gathered data from these millions of social media accounts to develop a mechanism that would predict and influence the behavior of
voters.
While working for major political campaigns, the firm
gathered data to develop a mechanism that would predict and influence the behavior of US
voters.
June 20, 2017: Last year, the Republican National Committee hired Deep Root Analytics, a
data analytics firm, to
gather political information about U.S.
voters.
But with the kind of
data Cambridge Analytica had, they would have been able to target, let's say, the 12
voters in Riverdale, Arkansas, who it
gathered had not made up their minds on whom to vote for, but had a high probability of moving.
The firm reportedly worked for multiple political campaigns, including for President Donald Trump's campaign during the 2016 election, and
gathered data from social media accounts to develop a mechanism that would predict and influence the behavior of
voters.