The firm shares RNC
voter data with other political action groups such as American Crossroads, American Action Network and groups linked to the billionaire Koch brothers, according to published reports.
According to the contract filed in North Carolina, Cambridge Analytic will cross reference
its voter data with lists of existing Heritage donors to ensure it is only providing new fundraising prospects.
According to the contract filed in North Carolina, Cambridge Analytic will cross reference
its voter data with lists of existing Heritage donors to ensure it is only providing new fundraising prospects.
Groundgame, an app for election canvassing that integrates
voter data with «geospatial visualization technology,» was used by campaigners for Trump and Brexit.
This was a year after University of Cambridge researcher Aleksandr Kogan first obtained the data and around the same time that Cambridge Analytica, which was co-founded by Steve Bannon, sought out
voter data with financial support from the Trump campaign.
Not exact matches
Cambridge Analytica is being scrutinized for the methods it used during the 2016 presidential election, after executives
with the British
data firm boasted about their ability to covertly target
voters, entrap politicians, and launch propaganda campaigns.
The app cut ties
with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing
data to target US and British
voters in recent elections.
But
with so much
data for a campaign to sift through, «you can't go through 30,000 points of
data and go: «Did you acquire this piece of
data on this
voter ethically?»»
And according to a top - secret National Security Agency document leaked to the Intercept and published earlier this month, hackers associated
with Russia's military intelligence agency targeted a company
with information on US voting software days before the election and used the
data to launch «
voter - registration - themed» cyberattacks on local government officials.
With two deeply unpopular nominees on the presidential ballot this year, the number of
voters in Maryland who wrote in their own candidate for president more than tripled, according to state election
data.
Cambridge Analytica, which rose to prominence through its work
with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the
data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American
voters.
In the race to advance
data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological
data based on a treasure trove of Facebook «likes», allowing it to match individuals» traits
with existing
voter datasets, such as who owned a gun.
The goal, as The Guardian reported, was to combine social media's reach
with big
data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign — targeting U.S.
voters.
Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook
data to create «psychographic» profiles of
voters — found that Facebook's privacy controls «were operating
with sufficient effectiveness,» according to copies of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.
WASHINGTON — The political action committee founded by John R. Bolton, President Trump's incoming national security adviser, was one of the earliest customers of Cambridge Analytica, which it hired specifically to develop psychological profiles of
voters with data harvested from tens of millions of Facebook profiles, according to former Cambridge employees and company documents.
The
data collected by the app reportedly was shared
with Cambridge Analytica and used to help the firm build profiles of individual
voters and their political preferences to better target advertising to them.
Partnering
data with creative, CA's creative team worked
with MAN1 to compose messaging that distinctly imparted relevant content to the individual
voter.
As Cambridge Analytica's actions revealed, those groups will use
data for startling purposes — such as targeting very specific groups of
voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.
The project is detailed in the contract as a seven step process —
with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores,
with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles
with voter record
data held by SCL —
with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted
data collection procedures through multiple platforms» to be used — even including «brief phone scripts
with single - trait questions» — in order to correct any skews that might be found once the Facebook
data is matched
with voter databases in each state, (and assuming any «
data gaps» could not be «filled in from targeted online samples», as it also puts it).
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's
data licensing relationship
with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest
data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American
voters.
No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica
with the supervision of Steve Bannon, obtained
data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by
data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry
voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.
The latest allegations — that a Trump campaign consulting firm
with Russian connections used improperly obtained Facebook
data on tens of millions of Americans to target
voters — raise disturbing questions about the roles of both Facebook and Russia.
For many, the Cambridge Analytica
data is seen as likely connected to the Russian troll farms that targeted U.S.
voters with misinformation via social media during the 2016 campaign.
With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal
data from 50million Facebook profiles,
data which was then used to psychologically profile victims to drive advertising campaigns, targeted at
voters in the US elections.
Reports that Facebook harvested and abused users»
data for political purposes emerged Friday, as the company's former partnership
with the
voter - profiling company Cambridge Analytica was exposed.
The consultancy is accused of using online
data to create
voter personality profiles to target users
with personalized political advertisements.
Cambridge Analytica specializes in using online
data to create
voter personality profiles in order to target users
with political messages and ran
data operations for Donald Trump's presidential campaign.
Even if third parties could only get a little of your
data — your hometown, say, or your gender — they could match it up
with all kinds of other records, such marketing databases or
voter registration databases, to paint a more complete picture of you as a person.
Cambridge Analytica, a firm that specializes in using online
data to create
voter personality profiles in order to target users
with political messages, ran
data operations for Donald Trump's presidential campaign.
Though the users were assured that this information was gathered for academic research, but the
data was leveraged by Cambridge Analytica to target and influence
voters with specific personality types.
LONDON — The crisis ravaging Facebook started when a young researcher, regretful over his role in turning
data on an estimated tens of millions of U.S.
voters into a high - tech political persuasion machine, decided to come forward
with his story.
Combined
with other
data, Cambridge Analytica hoped to profile the entire American electorate — something it already had done in other countries — and determine what pitches would work best for each individual
voter.
The
data confirms that almost 700,000 Americans interacted
with bots that were designed to mislead
voters.
It uses such
data to target
voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.
One other consideration —
with an API available, outside developers can use the
voter data for their own purposes.
Chris Cillizza and Jim VandeHei have a great article in today's Post, «In Ohio, a Battle of Databases,» that looks in detail at how campaigns work
with data behind the scenes to find
voters, hit them
with targeted messages and ultimately get them to the polls.
Without at least some outreach via channels
with a «fuzz factor» to catch
voters your
data model missed, you may find yourself
with a dangerously open flank.
Also note that companies like Catalist and NGPVAN don't just sell the
voter file; they typically add additional
data, for instance by cross-referencing
voter information
with consumer databases to build up demographic profiles of individual citizens.
Where else can you sit down
with a
data nerd who just ran a
voter - targeting program in Denver, or some college kid who just coordinated a tech - enabled field operation in Raleigh?
With optimized charts and averages, PollTracker 2012 follows important swing states, provides key
voter group information (independents, gender breakdown,
voter subgroups) and offers specific detailed candidate
data.
«The New York State Assembly Majority interprets that to mean their mission is not specific to any election and, therefore, New York's
voter registration
data can not be shared
with the Commission,» the letter states.
The DCCC's Brandon English came back
with an excellent reply, that the fundraising paid for millions of
voter contacts that would otherwise not have taken place, and that the D - trip will be going through the
voter file once the
data's available to try to quantify any effects.
Critically, your supporters need to CHOOSE to allow your campaign to access their friends, but once they've agreed to do so, the technology matches them
with individual
voters the campaign has prioritized for contact based on its
voter file
data.
The current edition leads off
with a discussion of the
voter -
data infrastructure being created by the Koch brothers» political machine, centered around consulting firm i360.
Meanwhile, we've seen Hillary Clinton build a modern digital campaign determined to marry
data and direct outreach to wring every bit of advantage out of each online (and offline) encounter
with a
voter.
Many campaigns are taking advantage of this huge mass of
data to not only communicate
with their current and potential supporters, but also to gain significant intelligence on potential
voters.
TechPresident reports that the Obama campaign tested their new «Dashboard» system to let volunteers from around the country make calls into Wisconsin, the AFL - CIO has trialed software that matches
voter lists
with volunteers» Facebook friends to let them call targets that they actually know rather than total strangers, and the Walker campaign combined VoIP
with digital
voter files to automate the connection between identification calls and
data entry.
Ted Cruz and Marco Rubio chose opposite strategies in the weeks leading up to the early primaries,
with Cruz basing his campaign on
data analysis and
voter modeling.
Commercial marketers usually have a wealth of
data to work
with, from demographics to credit history to homeownership, but when he started working in politics, Ghani was struck by the fact that political campaigns are trying to build
voter models based on a handful of
data points.