It said it would merge that information with consumer and
voter history data to identify and target voters.
It said it would merge that information with consumer and
voter history data to identify and target voters.
Not exact matches
Politics today is more about crunching
data —
voter demographic information, tracking what individual
voters care about, and campaign donation
histories — and then acting on it.
The patented technology provides the ability to use publicly available
voter registration records and political demographic
data such as party affiliation, voting
history and political geography to target and place advertising and messaging across millions of websites, mobile apps and multiple digital devices including addressable TVs.
Political
data nerds LOVE to use tools like the VAN backend
voter management system to slice and dice outreach lists by all kinds of criteria — age, location, voting
history, and....
Commercial marketers usually have a wealth of
data to work with, from demographics to credit
history to homeownership, but when he started working in politics, Ghani was struck by the fact that political campaigns are trying to build
voter models based on a handful of
data points.
With some effort, though, you should be able to get your hands on this really valuable
data, which will tell you the party affiliation of each
voter and should give you a sense of their voting
history over the last few years.
As part of the larger project, I gathered
data on the names and zip codes of school district employees in a stratified sample of 70 California school districts, all of them unionized, and I matched these names to county
voter files to get each employee's voting
history.
Other strategic information could include: connected third party application
data; comments and likes on public Facebook pages; internet browsing
history through Facebook APIs and scripts; consumer loyalty programs, mobile app logins; publicly shared photos and profile information that users forget about; and (I'm presuming) more mundane tactics such as harnessing unassuming personality «quizzes» on Facebook that capture invaluable psychometric
data people readily share with their friends and families, but not with a psychological
voter profiling firm.
Cambridge then blends those profiles with commercial
data and voting
histories, revealing «hidden
voter trends and behavioral triggers,» according to a 2016 company brochure.
(Newser)-- A
voter - profiling company used by the 2016 Trump campaign collected the private
data of over 50 million Facebook users without their permission — one of the biggest
data leaks in Facebook
history, the New York Times reports.
The Times reported that in 2014 contractors and employees of Cambridge Analytica, eager to sell psychological profiles of American
voters to political campaigns, acquired the private Facebook
data of tens of millions of users — the largest known leak in Facebook
history.
The trove of
data on which the firm relied, providing everything from a user's relationship status to their education
history, is increasingly being used by political campaigns and candidates to target
voters.
NAR has enhanced the standard NRDS
data asset to include RPAC donor
history, member
voter history, and advocacy participations.