Sentences with phrase «voter profiles for»

Not exact matches

That information should have remained with Kogan, but he instead gave it to Cambridge Analytica, an analytics firm best known for its work on the Donald Trump campaign, which used it to build profiles on potential voters for GOP candidates.

Cambridge Analytica has denied Facebook data was used to help to build profiles on American voters and build support for Donald Trump in the 2016 US presidential election.

Cambridge's website describes using the company's «unique data - rich voter file» to build high - tech profiles for all North Carolina voters that were used to increase turnout and help Tillis unseat Democratic Sen. Kay Hagan.

But the exposed database combined people's personal information and political inclinations — including proprietary information gathered via predictive modeling tools — to create a detailed profile of nearly 200 million Americans that would be a «gold mine» for anyone looking to target and manipulate voters, said Archie Agarwal, the founder of the cybersecurity firm ThreatModeler.

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use data collected online to create personality profiles for voters.

«We are producing ads specifically designed for voters of a certain personality and demographic profile.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses data collected online to create personality profiles for voters.

That information was eventually paid for by Cambridge Analytica, the voter profiling company that worked with the Trump campaign.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.

The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).

Cambridge's website says the company's «unique data - rich voter file» was used to build high - tech profiles for all North Carolina voters and increase turnout, helping Tillis unseat Democratic Sen. Kay Hagan.

CA, which has touted its ability to create personality profiles of voters for ad targeting purposes, was hired to run data operations for the Trump campaign.

Kogan's app also provided access to «more limited information about friends who had their privacy settings set to allow it,» Grewal wrote — aka friends of friends — which allowed Cambridge to build profiles for millions of potential voters.

They used it to build profiles on potential voters for use in political campaigns.

But creating voter profiles is expensive, so Cambridge turned to Kogan and his Facebook app for data collection.

That's the question many Americans are asking after revelations that a data - mining firm working for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting voters in the presidential election.

In the wake of the Cambridge Analytica scandal, in which data from over 50 million Facebook profiles was secretly scraped and mined for voter insights, many Facebook users have decided to delete their accounts — but untangling yourself from a site

Reports that Facebook harvested and abused users» data for political purposes emerged Friday, as the company's former partnership with the voter - profiling company Cambridge Analytica was exposed.

Cambridge Analytica specializes in using online data to create voter personality profiles in order to target users with political messages and ran data operations for Donald Trump's presidential campaign.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

Combined with other data, Cambridge Analytica hoped to profile the entire American electorate — something it already had done in other countries — and determine what pitches would work best for each individual voter.

Kogan later passed this information on to voter - profiling firm Cambridge Analytica, which claimed (but now denies) that it used the data to craft political ads for President Trump's 2016 election.

Also note that companies like Catalist and NGPVAN don't just sell the voter file; they typically add additional data, for instance by cross-referencing voter information with consumer databases to build up demographic profiles of individual citizens.

And that's before accounting for some of the factors that the model doesn't consider: the disagreement in the polls, the unusual nature of Trump's candidacy and the demographic changes it is producing, Clinton's superior turnout operation, the possibility of «shy Trump» voters, the fact that the news cycle is still somewhat fluid headed into the final weekend, the declining response rates to polls, and the substantial number of high - profile polling misses around the world over the past few years.

Washington Post online politics reporter Jose Antonio Vargas wrote over the weekend on the Obama campaign's use of niche social networking sites for voter outreach: And as of Friday, he's the first candidate to have profiles on BlackPlanet.com and MiGente.com, popular soc - nets in the...

We only had a few minutes to talk, but we got to cover a little bit about how campaigns build target profiles to reach individual voters with messages tailored for them — at least in theory.

«Imagine, for example, tailored advertisements created for individual «swing voters» (selected automatically through profiling), pointing out a party's positive steps in the policy areas that are most likely to interest them (also selected automatically), omitting those areas where party policy doesn't fit, and couching it in a language appropriate to the individual's ethnic, educational, cultural and linguistic background, illustrated with a few appropriate news TV clips, and playing background music exactly to the individual's taste and voiced over by an actor that profiling reveals that individual likes?

Imagine, for instance, a typical voter profile: in this case, imagine a young female independent who has voted in a given set of elections and lives in a middle class neighborhood.

The main profile change for the Liberal Democrats is with their voter base.

I think voter anger coupled with something high - profile... there's too much happening for it not to have an effect on the system.»

The Labour leader has won many plaudits for her performances in the Holyrood chamber, particularly during first minister's questions, but also needs to continue to increase her profile among voters.

Only nine percent of eligible voters participated in the high - profile 2013 Democratic primary for Nassau County executive, when former County Executive Thomas Suozzi was seeking to reclaim his old job.

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

Early bellwethers for 2018 last week included high - profile races in Westchester and Nassau counties that saw voters elect Democratic candidates who promised to stamp out corruption (It didn't hurt that Nassau's county executive had been indicted on federal corruption charges.)

Ventura's candidacy was fueled by voters» distaste for the two major - party nominees — Coleman and state Attorney General Hubert «Skip» Humphrey (D)-- and his inclusion in the high - profile gubernatorial debates.

Fidler already has high name recognition and a good reputation in the district, and there's not much time for Storobin to raise his profile, which will be critically important in a special election where voters are paying even less attention to a state Senate race than in November.

Combined with other data, Cambridge Analytica hoped to profile the entire American electorate — something it already had done in other countries — and determine what pitches would work best for each individual voter.

Part of the work that Cambridge Analytica performed for Bolton's super PAC was psychographic voter targeting, which the company claimed could profile voters on the basis of certain characteristics.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Probably the highest profile mayoral race is in New York City, but voters will also be choosing candidates for mayor in Buffalo, Rochester, Albany, Watertown and Syracuse.

The AG battle is going to be the highest - profile game in town for the September primary, and that's probably not going to serve as much of a draw for voters.

In the wake of the Cambridge Analytica scandal, in which data from over 50 million Facebook profiles was secretly scraped and mined for voter insights, many Facebook users have decided to delete their accounts — but untangling yourself from a site like Facebook is not as easy as pressing «delete.»

Election victories in New York by President Obama, Senator Kirsten Gillibrand, U.S. Representatives Bill Owens & Louise Slaughter, House candidates Sean Patrick Maloney and Dan Maffei and five high - profile State Senate candidates sent a clear message this week that New York voters want to stop special deals for the wealthy, invest for the future and protect important programs like Social Security, Medicare and Medicaid from harsh cuts.

Without television ads, mail is still a crucial way for campaigns to reach voters in low profile races.

On the macro level, the high profile nature of the charges against Rangel and his spirited defense create a potential hypocrisy problem for House Democrats in the eyes of voters.

Guild voters will also receive screeners for «Joy» and «The Revenant,» their studio reps say, leaving «The Hateful Eight,» Tarantino's claustrophobic post-Civil War western, as the only high - profile contender on the bubble.

Consider those numbers alongside a sub-40 % voter turn - out and you arguably have an election profile where most people are only motivated to vote for those they know.