Sentences with phrase «voter profiling firm»

The company revealed that as many as 87 million people — 30 million more people than were originally estimated — may have had their personal data misappropriated by the voter profiling firm Cambridge Analytica and used for political influence.

Facebook revealed on Friday that a voter profiling firm hired by Donald Trump and other Republicans had improperly used data from 270,000 users of the social media platform.

Other strategic information could include: connected third party application data; comments and likes on public Facebook pages; internet browsing history through Facebook APIs and scripts; consumer loyalty programs, mobile app logins; publicly shared photos and profile information that users forget about; and (I'm presuming) more mundane tactics such as harnessing unassuming personality «quizzes» on Facebook that capture invaluable psychometric data people readily share with their friends and families, but not with a psychological voter profiling firm.

Over two days of testimony before Congress earlier this month, Facebook founder and CEO Mark Zuckerberg dodged a litany of questions from lawmakers about how the data of 87 million Americans ended up in the hands of voter profiling firm Cambridge Analytica.

This technique, once widely used but now severely restricted, meant that officials affiliated with the voter profiling firm, Cambridge Analytica, could gain access to basic demographics and the Facebook «likes» of all of the friends of the 270,000 people who downloaded an app called «thisisyourdigitallife.»

Facebook revealed on Friday that a voter profiling firm hired by Donald Trump and other Republicans had improperly used data from 270,000 users of the social media platform.

Not exact matches

That information should have remained with Kogan, but he instead gave it to Cambridge Analytica, an analytics firm best known for its work on the Donald Trump campaign, which used it to build profiles on potential voters for GOP candidates.

But the exposed database combined people's personal information and political inclinations — including proprietary information gathered via predictive modeling tools — to create a detailed profile of nearly 200 million Americans that would be a «gold mine» for anyone looking to target and manipulate voters, said Archie Agarwal, the founder of the cybersecurity firm ThreatModeler.

It was Zuckerberg's job in the hearing to provide reassurance in the wake of the news that political data firm Cambridge Analytica harvested information from more than 87 million Facebook users to create voter profiles that were used by Donald Trump's presidential campaign.

The consulting firm relied on Facebook data to profile and target voters while advising the Trump campaign in 2016.

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

The personal information of up to 87 million Facebook users ended up in the hands of the voter - profiling firm Cambridge Analytica, which worked with the Trump campaign in the 2016 presidential election.

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

This was Mr. Zuckerberg's first appearance before Congress, prompted by the revelation that Cambridge Analytica, a political consulting firm linked to the Trump campaign, harvested the data of an estimated 87 million Facebook users to psychologically profile voters during the 2016 election.

Earlier this week, a whistleblower claimed that Cambridge Analytica, a London - headquartered political consultancy and data analytics firm, had used data collected from millions of Facebook profiles to gain an understanding of American voter behaviour.

On March 17, the Guardian and the New York Times both published stories showing that voter - profiling firm Cambridge Analytica was able to harvest data on 50 million — now 87 million — Facebook profiles without user permission.

LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm said Tuesday.

That's the question many Americans are asking after revelations that a data - mining firm working for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting voters in the presidential election.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

Kogan later passed this information on to voter - profiling firm Cambridge Analytica, which claimed (but now denies) that it used the data to craft political ads for President Trump's 2016 election.

It stands accused of harvesting Facebook user data to profile voters that that were ultimately targeted by the Trump campaign, which spent over $ 6 million on information obtained by the firm.

But what sets Cambridge Analytica apart from other data firms is that it claims to use what's known as psychographics to build its voter profiles.

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm said Tuesday.

Conservative strategist Steve Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm...

Why, after British journalists exposed in 2015 that the presidential campaign of Sen. Ted Cruz targeted voters online using the resulting 40 million - plus psychological profiles — acquired by the firm Cambridge Analytica, backed by megadonor Robert Mercer — Facebook did not follow through on a pledge to ensure the data destroyed.

Clinton also cited the Trump campaign's use of the controversial GOP firm Cambridge Analytica, which boasts of «psychographic» profiles of voters based heavily on Facebook information.

That firm then used the data to build «psychographic profiles» about voters.

The firm is now at the center of reports that it exploited Facebook data and harvested millions of U.S. voter profiles without user authorization during the 2016 presidential campaign.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

This week, Facebook admitted that as many as 87 million users may have had their data «improperly shared» with the voter profiling data analytics firm Cambridge Analytica.

And now, thanks to a whistleblower and two stunning reports in the Observer and the New York Times, we know that one of those developers siphoned data on more than 50 million Facebook users and shared them with the Trump campaign's voter targeting firm, Cambridge Analytica — a company that has bragged it has psychological profiles on 230 million American voters, which it uses to target people online with emotionally precise digital messaging to influence elections.

Mr. Nix has said that the firm's profiles helped shape Mr. Trump's strategy — statements disputed by other campaign officials — but also that Cambridge did not have enough time to comprehensively model Trump voters.

Read also: Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to help target voters

On this week's If Then, Slate's April Glaser and Will Oremus dissect the latest fallout from the Facebook Cambridge Analytica scandal, wherein the profile data of more than 50 million Facebook users was obtained and allegedly used by Donald Trump's online voter - targeting firm.

The upcoming hearing comes in response to a controversy with Cambridge Analytica, a firm that aided Trump and other Republican political candidates by building psychological profiles of voters.

LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm said Tuesday.

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

A loophole allowed a prominent data analytics firm that worked with President Trump's campaign exploit user data to harvest 50 million profiles of U.S. voters without their permission, according to a whistleblower who once worked to help acquire the data.

The information data firm Cambridge Analytica used to create 30 million «psychographic profiles» about voters originally came from a third - party app like FarmVille that users gave permission to access their data circa 2014.

The firm believed those profiles were better predictors of how voters could be swayed through targeted ads than traditional data on party registration and voting patterns.

On Saturday, whistleblower Christopher Wylie said the firm had used that personal data without permission to profile US voters and influence their decisions.

As Facebook faces fallout from a major scandal involving the use of its data by Cambridge Analytica, a British firm that profiled and targeted voters...

Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

The firm took the psychographic profiles it was building off the Facebook data at the time and combined them with voter databases and other sets of data.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.

His «super PAC» was one of the earliest customers of Cambridge Analytica, which has found itself confronting a deepening crisis after reports last weekend that the firm had harvested the data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior of individual American voters.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

Read more: Trump - linked data firm Cambridge Analytica harvested data on 50 million Facebook profiles to help target voters Data breach exposes Cambridge Analytica's data mining tools How Cambridge Analytica used your Facebook data to help elect Trump Cambridge Analytica: The future of political data is in the enterprise Cambridge Analytica: «We know what you want before you want it» Election tech: The truth about the impact of political big data