The demographic of those for who this message resonated are those very
voters Labour needs to invigorate again, a YouGov poll showed those groups most moving to yes were:
The irony here is that for once, Corbyn is far more in touch with the public and with the kind of
voters Labour needs to win back than his parliamentary party is (the most recent ICM poll, for example, suggests that the voters Labour's lost since 2015 break about 4:3 for Leave).
Corbyn is attacked for being unable to reach out even to centrist Labour voters, let alone the Tory
voters Labour needs if it is ever to get back into power.
It is all too real, a fact recognised by many of
the voters Labour needs.
But after Brexit, appearing «prime ministerial» is no longer the deal - breaker it used to be for the kind of angry
voter Labour needs to attract if it is to win the next election.
Not exact matches
I clearly
need to listen more to my wife, who thought that Brexit would happen, that Trump would win and that the UK media was materially underestimating
Labour's support among British
voters.
So
Labour need to get to the disaffected
voters who maybe voted
Labour in the past and not anymore; they also
need to get to those who are not even interested in politics.
New
Labour figures believe any move to the left makes the party unelectable, but many figures in the party think
voters need a decisive break with the past if they are to put their faith in
Labour again.
Labour MPs are understood to have been told today that Remain
needs a a 3 per cent swing among
Labour voters to win.
He
needs to get the
voters to trust
Labour with the economy again, just as Brown did.
Labour is struggling to claw back the perception of «economic competence» it
needs to persuade
voters to give it another chance, even as public opinion has turned against further government austerity.
Labour needs to attract religious
voters to help it win the general election, a Cabinet minister will say today.
«At a time when Britain is led by a government which appears unable to recognise, let alone overcome, the enormous challenges facing it,
Labour needs to be outward - looking, united and engaged with the issues that matter to
voters,» said Progress.
But we
need to see UKIP in their proper context: firstly, they are a minority party and will stay there; secondly, they are growing in working class areas where the
Labour Party's cultural shift left have lost longstanding
voters.
What
Labour needs is a new social democratic revisionism, that heavily focuses on restructuring the welfare state, to unite communitarian and cosmopolitan
voters, in an era of globalization, high inequalities, increased demands for choice, and an ageing population This requires applying the principles of solidarity, reciprocity and individual empowerment, in relation to reforming the welfare state, to make it more effective at tackling poverty and providing economic security, and to satisfy rising demands for choice.
Also, many
voters - including Leave
voters - reacted against austerity last year by voting for
Labour, but the Tories have done little to change course on this and may now decide they don't
need to.
Now, with
Labour scrambling around trying to find a way to win back
voters, you are just as likely to hear someone on the left talking about cutting back benefits or the
need to limit immigration as you are a Conservative or right - wing paper.
The British Election Study survey evidence suggests that Scottish
Labour MPs will not be saved by incumbency effects or tactical voting, so the party will primarily
need to attract a significant number of their former
voters back from the SNP.
Labour needs to have a frank exchange with
voters about fiscal responsibility and the scale of the economic predicament the whole of Europe is now in The authors of the pamphlet, «In the Black
Labour», are to be congratulated.
I think the key lessons for
Labour from this by - election are not about whether «One Nation
Labour» is reaching «southern
voters», or whether
Labour needs to adopt policy x, y or z. Instead, the Eastleigh result poses two questions which
Labour need to consider:
Labour needs to have a frank exchange with
voters about fiscal responsibility and the scale of the economic predicament the whole of Europe is now in.
Labour does
need to «TERRIFY»
voters its the only way to regain people surport.
It won't make
Labour any more popular among the
voters it
needs to save its marginal seats at the election.»
And if it plays well to
Labour voters also, that's probably Susan Kramer's best shot — she
needs to squeeze the
Labour vote down to the bone and deeper if she's going to hang on in there.
Many assume that, while his brother was ready to appeal to the moderate
voters who deserted
Labour in May, Ed's Left - leaning instincts and union ties will inevitably lead him further from the
voters he
needs to connect with.
He argues that to win the next election, Ed Miliband
needs to make clear to his supporters that there will be no return to the days of lavish spending, or fight an election knowing that most
voters do not believe
Labour have learned their lessons, and that many of his potential
voters fear
Labour would once again borrow and spend more than the country can afford.
Polling expert Peter Kellner commented «The figures do not support the argument that
Labour paid a heavy price this year for neglecting its core
voters; rather they tell us something far bigger about long - term trends and what
Labour needs to do to regain power».
Labour hasn't yet been able to make significant inroads into the SNP support base, which remains at the same level that delivered last year's majority, and
needs to focus on winning over
voters who backed the SNP at last year's election.
The
Labour leader has won many plaudits for her performances in the Holyrood chamber, particularly during first minister's questions, but also
needs to continue to increase her profile among
voters.
For
Labour, concessions to this by constant apologies that the last government got it «wrong» on immigration or saying there are «legitimate concerns» on immigration are seen in the same way and risk repelling significant sections of the electorate, especially among those
Labour needs to win over or persuade to turn out — notably 2010 Liberal Democrats and ethnic minority
voters.
In order to win,
Labour needs to find an electoral formula that attracts Tory
voters in the south of England and UKIP
voters in the Midlands and north - east of England.
He equally
needs to tackle significant anxieties about immigration and social security in a way that pleases
voters but doesn't undermine
Labour values.
We
need a commanding narrative which is going to persuade our
voters - they're just fed up that they don't feel the
Labour party is strongly enough supporting their interests, and I think they're right.»
But a «softer» Corbynite
Labour leader would surely
need to publicly detach themselves from the most electorally toxic aspects of Corbyn's leadership and legacy in order to make headway with the
voters.
For the Tories to win the next election outright, they
need to claw back
voters from Ukip, hope
Labour loses their votes back to the Lib Dems, and then somehow win over a whole bunch of other
voters they failed to persuade in 2010.
It has been a focus of «Yes» activity and has many of the
Labour - voting working class
voters nationalists
need in order to win.
But
Labour and Tory divisions have another similarity: both civil wars are about to what extent political parties
need to reach out to
voters outside of their comfort zones.
If
Labour need to make a break from New
Labour then get rid of Blair because it stinks of his control within
Labour at the moment, saying immigration is a Tory problem would make the public laugh out loud, saying we did make some mistakes, to try and get UKIP
voters back, will not work, you tried to change the voting pattern by bringing in poor immigrants who did not end up voting.
Communication: The
Labour leader has been told he
needs to use more «direct language» to win over
voters
The
Labour leader must strengthen his team, «focus» his messages and bring in different people who will remind
voters why they
need a
Labour government, he said.
Further to this, I think, now that we have the space between elections
Labour needs to think of ways to invigorate the apathetic and disillusioned
voters.
by the way even if 80 % of all the addtional votes
labour needs to win an election came from ukip, and
labour relied on the 37 % of
labour voters who voted Brexit, it would mean that more than half the people
labour would
need for a overall majority in 2020 voted for leave in 2016.
And we
need to organise in the communities we seek to represent so
voters know that the
Labour party exists to help them change the things that matter to them.
RM: As focus turns from the party battle to the possibility of one against the Tories, Corbyn stresses the «
needs and aspirations of middle - and lower - income
voters, of ordinary families» which
Labour must address.
The answer is not much — 65 % still think
Labour need to make major changes to their policies (including 45 % of
Labour voters!)
Whilst we do
need to win over BME
voters — particularly younger
voters — we mustn't try to do so by pretending that we agree with the «leaders» of particular communities and imitating
Labour's approach.
Scottish
Labour needs clarity over its key purpose and then
needs to find a way of expressing it in language activists can explain and
voters can understand.
Voters need to be reminded of
Labour failures.
One senior
Labour source told PoliticsHome that the research showed why Jeremy Corbyn - accused by many within the party of a lacklustre attempt to persuade
voters to back Remain last week -
needed to be replaced.
On a day when the
Labour leader
needed to be picking up votes, Gordon Brown was forced to issue a succession of apologies after a gaffe in which he referred to a
Labour - supporting Rochdale
voter as «bigoted».