Section 25 of the Constitution also contemplates the exclusion of
voters based on race.
Cambridge Analytica's goal, starting in 2013, was to use data modeling to influence
voters based on their emotional makeup.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile
voters based on certain characteristics.
Building psychographic profiles of individual
voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.
Scoring
voters based on likelihood of candidate support and likelihood of turnout is nothing new.
The company closely associated with Ted Cruz's data - centric primary campaign has switched teams: Cambridge Analytica, the London - based outfit that boasts an ability to target
voters based on their unconscious psychological biases is now working behind the scenes for Donald Trump.
The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American
voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.
Respondents of this poll were matched to a target sample of Massachusetts registered
voters based on gender, age, race, education, party identification, ideology, and political interest.
Erin O'Connor, speaking for Katko, said Friday he will make a strong case to
voters based on his record in Congress.
After the Blue Wave of Democratic - progressive victories across Westchester last November, Mayer decided to run for State Senate because she said she believed she could represent this group of energized
voters based on her years of advocating the same progressive ideals.
In 2013, the Mercers became the principal investors in the data science firm Cambridge Analytica, which says it can target
voters based on their personality types.
Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile
voters based on certain characteristics.
By the rules of both the Assembly and Senate, mailers can not be sent to
voters based on their political party affiliation.
The ads can be potent, given that campaigns can target individual
voters based on their friends or their likes online.
Indeed, Labour gained some seats without even canvassing last year, such was the level of enthusiasm among
voters based on little more than viral Facebook videos and a pledge to build a fairer Britain.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
Not exact matches
Considering Trump has convinced
voters that he's qualified for the position
based on his experience as a businessman, an endorsement from Bloomberg, a successful billionaire businessman, could help Clinton win over some
voters, especially swing
voters and moderate Republicans wary of a Trump presidency.
«
Based on cognitive science, these
voters might be mentally committed to a choice — they just aren't able to verbalize it,» he said.
Zuckerberg said Thursday that «
voters make decisions
based on their lived experience,» continuing, «Part of what I think is going
on here is people are trying to understand results of the election, but I do think that there is a certain profound lack of empathy in asserting that the only reason that some of them are voting the way they did is because they saw some fake news.
Using social media tools, you can learn much about
voters and candidates this way, as well as your customers and competitors
on an ongoing
basis.
The black
voters in Philly, and I say this
based on 30 years of picking juries and talking to them, are more likely to have a family member who is a police officer, a family member who is in jail, and a family member who has been killed or severely victimized.
Facebook CEO Mark Zuckerberg last week called the claim Facebook skewed the election «a pretty crazy idea,» adding that «
voters make decisions
based on their lived experience.»
I read a terrific study by Richard Charnin, who is a mathematician, a liberal Democrat, an eccentric but brilliant guy, who concludes
on the
basis of the exit polls and the actual vote
on a precinct - by - precinct
basis that the swing can not be that wide without widespread
voter fraud.
«While I am not aware of evidence that the 2016 voting process itself was subjected to manipulation, and have no reason to doubt the validity of the election results, we know that the DHS and FBI have confirmed two intrusions into
voter registration databases in Arizona and Illinois by foreign -
based hackers,» Sen. Mark Warner, the vice chairman of the Senate Intelligence Committee, wrote in a letter
on Tuesday to Homeland Security Secretary John Kelly.
Even when
voters seek redress for high unemployment or inflation, it's
based on buying into a short term narrative that is successfully sold by the winning party, not previous experience.
In the race to advance data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological data
based on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing
voter datasets, such as who owned a gun.
Nix shows how psychographically categorized
voters can be differently addressed,
based on the example of gun rights, the 2nd Amendment: «For a highly neurotic and conscientious audience the threat of a burglary — and the insurance policy of a gun.»
Based on interviews with more than 62,000 registered
voters since January, Morning Consult crunched how constituents felt about their home - state senators.
With every passing week, and especially since the party caught a bit of a break in some polls, the Conservative narrative seems to be
based on the notion that enough
voters have seen the error of their 2015 ways to return the Conservatives to government next year.
My theory (admittedly
based on anecdotes) is that some
voters may be getting tired of hearing how good the Liberals say they are — all those boasts about how feminist they are, their brave resistance to racism, about how good and decent they are.
Based on interviews with almost 72,000 registered
voters since May, Morning Consult crunched how constituents feel about their home - state senators (see more
on methodology here).
The historical success of the PC Party in Alberta between 1971 and 2015 was not
based on adherence to conservative ideology but
on the ability of its leaders to build a big blue tent of conservative, moderate and liberal
voters.
Some possibilities are that Trump
voters are more protectionist than the average Republican
voter, or that they instinctively back his positions
based on a cult of personality, or that Trump is an inherently divisive figure even within the Republican Party and that this extends to his positions
on policies.
The former governor, taking advantage of a chance to address a high concentration of Democratic
base voters, doubled down
on his attack
on Wall Street.
While it seems extremely likely to me that Trump broke the law, I'm not sure how many
voters will change their minds about Trump
based on this.
It uses such data to target
voters with hyper - specific appeals, including
on Facebook and other online services, that go well beyond traditional messaging
based on party affiliation alone.
The media - strategy component is that many nonwhite and younger
voters,
based on their media consumption patterns, never even hear about when they do agree with conservatives.
These people are are large block of
voters and make decisions that affect us all
based on these delusions.
*********************************** One would hope that
voters were casting their ballots
on the
basis of what they conclude is best for a civil society and a pluralistic population, not
on the more egocentric opinions they may have about right or wrong that are derived from their religious beliefs.
Although many outside the US are drawing conclusions about Americans
based on our presidential candidates, they might be surprised to learn that only 14 per cent of eligible
voters chose either Clinton or Trump during the primary elections, (where both parties vote to nominate a candidate to represent them in the general election) and less than 30 per cent of eligible Americans voted at all.
How would you like it if W h i t e
voters only voted for a person's color?I saw a talk show interview the other night.One of the top B l a c k leaders said that he voted for Obama
based on his color and asked others to do the same.How crazy is that?
On the
basis of election data and demographics, it can be estimated that 70 percent of ELCA
voters went for George Bush in 1988, and this would suggest an even larger vote for Ronald Reagan.
CNN: Anti-Obama mail piece: «We are no longer a Christian nation» Focus
on the Family, the Colorado -
based social conservative organization founded by evangelical author and radio host James Dobson, is targeting Iowa
voters with a mailing that quotes President Obama as saying «we are no longer a Christian nation.»
It probably also made pro-choice
voters more likely to cast their vote
based on the abortion issue.
-- He did not threaten to cut back
on anything that involves his
base voters — The list could go
on and
on.
Atheist
Voters can only vote
based on their own personal bias.
Funny how we criticize and mock other countries that have governments
based on religious fanaticism (i.e. Iran) while a large segment of our
voters are also religious fanatics who seem to think their view is the only «morally correct» way to feel about an issue (i.e.abortion).
Des Moines, Iowa (CNN)-- Focus
on the Family, the Colorado -
based social conservative organization founded by evangelical author and radio host James Dobson, is targeting Iowa
voters with a mailing that quotes President Obama as saying «we are no longer a Christian nation.»
I hate it, but I really don't see how you could get faith out of politics because a person's faith does impact their decisions day - to - day, and a
voter needs to vote
based on what a person will do with their authority.