Most consumers — and some authors —
want ebooks priced MUCH lower than print books.
Didn't you degrade Hachette for
wanting ebooks priced higher than 9.99?
They want the ebook price for a title to be higher than the print book.
Not exact matches
Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We
Want Authors: Jay Conrad Levinson (1933 — 2013), Shel Horowitz Contributing writers: Cynthia Kersey (Unstoppable), Frances Moore Lappé (Diet for a Small Planet), Ken McArthur (The Impact Factor), Yanik Silver (Evolved Enterprise) Publisher: Morgan James Pub date: April 19, 2016 •
Price: $ 24.95 ISBN: 978 -1-63047-658-8 (paperback); 978 -1-63047-659-5 (
eBook)
Summary: Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We
Want Authors: Jay Conrad Levinson, Shel Horowitz Contributing writers: Cynthia Kersey, Frances Moore Lappé, Ken McArthur, Yanik Silver Publisher: Morgan James Pub date: April 19, 2016 ISBN: 978 -1-63047-658-8 (paperback); 978 -1-63047-659-5 (
eBook)
Price: $ 24.95 Contact: Shel Horowitz, 413-586-2388, or via email
Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We
Want by Jay Conrad Levinson and Shel Horowitz ($ list
price $ 24.95) can be ordered with the ISBNs 978 -1-63047-658-8 (paperback); 978 -1-63047-659-5 (
eBook), or directly from the author by visiting http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/
Here's my thinking in a nutshell: Let the big publishers collude to keep
ebook prices high all they
want.
Amazon refuses to adopt the agency model, instead
wanting to sell
ebooks at a fixed maximum
price.
For authors who
want to sell
eBooks and downloads, we've added a fixed $ 1.49 base
price to cover our credit card processing and hosting expenses.
If you
want to read more on
pricing an
ebook for an international audience, please check our course on Reedsy: it is free, popular and funny.
At the peak of the nastiness over the summer, when Amazon was slowing shipments of some Hachette books and removing presale buttons on others, and after Comedy Central host Stephen Colbert eviscerated the retail giant in a popular segment on his show, Amazon made the very rare move of going public with what it
wanted from Hachette — namely, $ 9.99
pricing on most
ebooks.
This, of course, presumes that publishers *
want * to sell more
ebooks; a presumption clearly refuted by their actions in raising
prices.
He
wants a great read at a great
price, and as
ebook sales and retailers» profits have demonstrated, he
wants it relatively conveniently.
I will also honor the sale
price for anyone who
wants to buy the
ebook directly from me in the format of their choice!
Before the arrival of the «agency
pricing» model that Apple negotiated with
ebook publishers — which allowed the publishers to decide what
price Apple would charge for their books on the iPad — Amazon had deals that paid a specific wholesale
price to publishers for a certain number of copies, and then it was able to charge whatever it
wanted for the books in the Kindle store.
(look up and verify) Scoff if you
want, but I believe the big war machine is slowly churning to catch up with the times, as evidenced by the number of traditionally published books in Bookbub and the lower
ebook prices of traditional titles.
Update: You may also
want to read my post on
Ebook Pricing Strategies for a First or Stand - Alone Novel.
If you
want to change that
price expectation, you have to make
ebooks clearly as valuable as print, just in different ways.
In a similar way, Amazon jump - started the
ebook market with the Kindle and
wanted to keep
prices low in order to stimulate the market — and to gain and keep control over as much of the supply chain as possible so that it could drive sales of Kindles and related devices.
The royalties (or whatever you
want to call it, but again I'm using royalty because that's the generally accepted term) on
ebooks sold in Japan, India, Brazil, and Mexico is 35 %, unless you're in KDP Select, at which point you get 70 % as long as it meets the
price requirements.
We always make sure our
ebook prices are less than our print
prices But because the sales are now spread between print and digital the costs can't be that dramatically different because otherwise we would end up with much less revenue... unless you
want to argue if the book were 4.99 we'd possibly sell a lot more
ebooks.
If you
want to
price your
ebooks higher, stop selling them on Amazon.com, and simply sell them using other available distribution channels at the
price you wish to sell them.
I myself have seen this if a book's in transition from, say, trade or hardcover to mass market and the
ebook price hasn't been adjusted yet; I had it happen when a Tanya Huff book I
wanted made the jump from hardcover to mass market.
Volume III, This Is / Is Not the Way I
Want Things to Change:
EBOOKS now $ 1.00, 75 % off the regular
price of $ 3.99, on Smashwords, any
ebook format (reader's choice), using coupon code QR62C: https://www.smashwords.com/books/view/588331
This is one reason paper is so valuable to publishers and they don't
want eBooks to undercut it on
price.
What we should be
wanting is more widespread adoption of
ebooks in general and getting away from the agency model and artificially high
prices can do that.
So I think Hachette, even with its overhead, could manage the extra cost of paying 100 % the
price of
ebooks for the time of negociations - provided Hachette does not
want the negociations to last until 2015, as it seems the case.
They
want to force the
price of
ebooks to be artificially high.
For authors who
want to sell and collect creator royalties on
eBooks, we've added a $ 0.99 base
price to cover our credit card processing and hosting expenses.
ebooks, humble bundle, in rainbows, louis ck, pay what you
want,
pricing models, radiohead, Self - Publishing
Big Publishing
wants to keep the
prices of
ebooks high — ... Continue reading →
For authors who
want to sell and collect creator royalties on
eBooks,
pricing must include $ 0.99 base
price to cover our credit card processing and hosting expenses.
And Macmillan was on a fool's journey anyway because they
wanted to set
ebook prices for $ 15.
A: The Suggested Retail
Price is the price at which you want to sell your e
Price is the
price at which you want to sell your e
price at which you
want to sell your
eBook.
When / if The Spanners Series
ebooks start selling well and your fan base has grown sufficiently, you may raise Volume II's
price to $ 5.99 during Volume III's Pre-order period, now pushed into spring, 2015, and set the Pre-order
price @ $ 2.99 for Volume III, This Is / Is Not the Way I
Want Things to Change.
Selling the ridiculously high margin
eBook to
price sensitive customers is fine, and those who don't
want the
eBook won't be pirating.
I have held the line at $ 9.99 since there is so much good stuff out there at that
price point or less, but I resent having to pay more than paper at any time for an
ebook, and I don't
want to read paper when I have my kindle.
One last fact: Even after the
price - fixing issue called «agency
pricing» is settled and over, nothing prevents publishers from charging Apple and Amazon and any other
ebook channel that comes online between now and forever, whatever
price they
want for an
ebook.
Before delving into today's mess, though, I
wanted to note that any analysis or debate about
ebook pricing in 2011 happens against the backdrop of skyrocketing
ebook sales.
No one
wants to pay full
price for both the
ebooks and audio versions.
The top end of the range prevents authors and publishers from listing their
ebooks at overly inflated
prices, since Amazon
wants to make sure there is enough content available for its millions of Kindle fans, all at an enticing
price point.
You also have to set a minimum
price of $.99 in the
eBook wizard if you
want to sell your
eBook (this is the base cost / delivery fee).
If getting published traditionally doesn't especially help you to get your books on the shelves of stores (unless you are talented, awesome, hard - working, and lucky enough to be a Jim Butcher), then you've got a legitimate reason to question whether you
want to roll the dice with traditional publishers (who absolutely offer many great advantages), or get 70 % royalties on your indie
ebooks and get paid 80 % of your print book's list
price (minus the cost of POD printing) with your print - on - demand book via Lightning Source and their 20 % short discount option — which gets you right into Amazon.com and other online bookstores, just like the big boys do.
Macmillan
wants dictate
ebook prices for end customers (in other words, no discounting by resellers) and will treat its resellers as «agents» who get a fixed 30 % of the sale.
In other words, if Hachette
wanted to charge $ 15.99 for an
ebook, and Amazon marked it down to $ 9.99, Hachette was still paid their cut of the full
price of the book.
Until that Netflix For
eBooks service pops up, you're going to have to shop around a bit before your purchase if you
want to land on the lowest
price.
A person at Amazon told me that publishers keep
ebook prices high in part because they don't
want to jeopardize their relationships with traditional booksellers.
And downward
price pressure on
ebooks means we ultimately get paid less, which means it's harder for us to make the living we do, which means both our ability and our financial incentives to write the stories readers
want to see are compromised.
What was happening was that Amazon was discounting the
price of the
ebooks, and it may seem like this is something the Big 5 would
want to stop, except the markdown was coming off of Amazon's end.
After all, it offers the highest percentage royalty, and
eBooks are usually
priced lower than print books, which appeals to readers who might not
want to drop $ 15 on an author they've never heard of.