Combining the earnest tone and formal elements of 1940's
war effort posters with the opportunistic use of patriotism by such marketers as Tommy Hilfiger, this campaign ironically positions the butch lesbian as the embodiment of the truly revolutionary American spirit.
He has curated a wide range of digital content - videos, audios,
posters, and what Pappas calls «long - lost ephemera» — about topics such as recruiting women to join the
war effort (Recruiting Rosie) or PR
efforts to «sell» the
war to the American public (Why We Fight).