Not exact matches
Companies like Aimclear explain how psychographics are expected to eat the traditional
display ad budget by showing how much of typical
display ad spend is
wasted attempting to reach the wrong people and how much less can be spent with Facebook's detailed behavior targeting.
If you
display an
ad to an uninterested user, that
ad has completely gone to
waste.
By adding «jobs» as a negative keyword, the plumbing company would avoid
wasted clicks by preventing the
ads from being
displayed for searches that include that term.