The company had to learn the hard way the lesson that smart -
watch makers seem to finally be coming around to: You need to make a wearable that people actually want to wear.
Not exact matches
Every tech company and timepiece
maker, it
seems, is either selling smart
watches or planning to.
After
watching the BlackBerry
maker's latest ad, consumers
seem more interested in bikes than smartphones.
While all other smartwatch
makers — Apple included — require that you stay within their strict device design guidelines for the body of the
watch, Motorola
seems to trust you more.
Other than the physical design, it doesn't
seem as though
watch makers have much — if any — freedom to innovate on top of the OS.