Not exact matches
Underlying that change is a
shift away from
watching television with
ads to streaming television on services like Netflix that have no
ads.
Users have
shifted from feed reading to story
watching, that's why Facebook has invested heavily in new
ad formats, particularly video, on its other platforms like Messenger and Instagram.
The obvious implication is that Facebook advertisers need to
watch the statistics and
shift resources away from failing
ads in favor of more successful alternatives.