[05:50] Do it for passion, not for money [06:10] The importance of innovation and marketing [06:30] Start with a mission and finding how to add value [06:50] Joe Gebbia's trajectory over a decade [07:10] Culture is the ultimate element to building your brand [07:40] Namale Resort [08:00] Finding a
way to do more for others than anyone else [08:45] The beauty of competition [09:15] Don't just advertise, become the expert [09:25] Value - added marketing [09:40] It takes 16 impressions to inspire buying behavior [10:10] Do something where marketing isn't marketing [10:30] The 17 - year old kid in
real estate [11:35] Find a
way to stand out from the crowd — the trash strike example [14:10] Authenticity plays a critical role [16:00] Building reciprocity with your customers [17:00] Double the value you add [17:20] Bringing innovation and marketing to the forefront [18:35] Innovation can mean raising your price [18:55] What innovation really means [19:25] Changing the
way something is perceived [20:55] The
man who was copying Tony constantly [22:00] Does change happen in a second?
but the
way I look at it... Gore's
real estate investment is a clear sign that he doesn't buy into his own hype... i.e. that the sea level is rising at such a rapid rate due to
man - made global warming the coast lines and life as we know it is going to be wiped out unless we immediately agree to Cap and Trade!!!
Dale City, as we all know, was in many
ways the instantiation of the dreams of one
man — Cecil Hylton, a maverick
real estate magnate.