Therefore they should also influence
the way authors price their books.
Not exact matches
Despite Disney's apparent lack of concern about the potential to scare off remotely budget - conscious vacationers, Frommer.com's Jason Cochran,
author of Frommer's Easy Guide to Walt Disney World and Orlando, says that the theme park giant is «playing a dangerous game» not only with the latest
price hikes, but with an array of policies that all but force guests to book multi-day vacations (because the per - day costs are astronomical if the visit is short) and to plan every latest detail of one's visit far in advance (because that's the
way to get the most out of one's trip).
Books have always been overpriced, and publishing companies and individual
authors who want to control the
price of books had better figure out a new
way to make money... and quick.
An indie
author considering this should understand their rationale for how they
price their book, have reason to believe this will accomplish what they're hoping for, and a
way to measure whether or not it is working.
If you're looking for
ways to increase your book /
author rank and generate reviews, This graph explains why $ 0.99 is the best
price to reach new readers, with $ 1.99 not far behind:
(Distribution cost arguments should be discussed between the
author and the publisher, not as much as a
way to calculate e-book
prices.)
(I've notice that
authors are very good at assuming their own beliefs are those of the market in general; real - world testing is, of course, a more logical
way to make
pricing decisions.)
Our partnership with Findaway Voices gives
authors a
way to package shorter works, particularly serialized short stories, non-fiction articles, or novellas, and attract an audience with a better
price point.»
Presumably, HQN entered into its joint venture with
Author Solutions as a
way to make more money, so maybe there's an argument that * if * RWA was able to force HQN to break the contract with
Author Solutions and * if * that resulted in a loss of prospective revenue and * if * that revenue was theoretically budgeted to keep book
prices down...
The «Why not» is simple — the only
way for
authors to order their own books is by paying full list
price from their book's Amazon page.
Publishers reach for potential strong sellers and insist on relatively high
prices,
authors rejected by publishers package and promote their own work the
way nobody else can and traditional booksellers stress the personal experience.
Amazon talks a real good talk about how lower ebook
prices mean more sales, but when they're going out of their
way to make it hard for customers to buy Hachette ebooks, it's the
authors who're losing the sales.
Amazon would like to discount those
prices heavily — which, by the
way, doesn't change the money that the
author sees by a dime.
I have found a number of indie and small press published
authors who understand the market and who know the fastest
way onto a reader's device is to
price their work reasonably and to do away with DRM.
If publishers /
authors are viewing the ebook (and audio books for that matter) this
way, then it is no wonder that this issue for
pricing has come up.
But Hachette wants to control its own
prices and believes the only
way to respect talent and guarantee the continued production of serious literature is by scaling the
prices of e-books depending on many different factors such as
author, release date, degree of success, etc..
There's not an easy
way to give all that stuff (and actually know what you're doing so it works) and still make a profit, at a
price authors are willing to pay.»
There will always be the mega selling
authors that do the big business, but the vast majority of us will no doubt have to claw our
way upward at a
price to get noticed.
One of the
ways that most
authors are doing this today is through
price promotions.
So, we have some very compelling data from the big companies that are involved in self - publishing, in one
way or another, but what are
authors saying about e-book
pricing?
What you are really suggesting is akin to a protective tariff for the Publishing Establishment — another
way for an industry, which has been declining for lack of innovation, to wipe out upstart competitors, so that it can continue to charge its customers (readers) inflated
prices for its products and to offer a pittance to its suppliers (
authors).
Since the
authors can
price all the
way down to zero, they can also use time - tested marketing strategies, such as «free first in series,» and promotions based on reduced
pricing.
By the
way, in an NPR Planet Money discussion of Amazon's new Kindles and the Fire, Eduardo Porter,
author of The
Price of Everything, compared Amazon's strategy of selling e-readers at below cost with bars in the mid-19th century U.S. that offered a free lunch if customers paid for drinks.
Way to go Big Five I want to quote from the conclusion of the article «For
authors who want control over their
pricing, so they can avoid become casualties in wars between retailers and publishers, the choice of publication method is clear.
Instead most of these indie
authors price their book based on a fear factor, hoping they could grab readership that
way that would then miraculously turn into profits some time in the future.
Price: One of the biggest challenges we see
authors face is publishing a book that is
way over-priced for their category or their audience.
This
way, Bookbub gets the best deals for readers while offering staggered
prices for
authors.
ResultSource, a company that doesn't even attempt to hide its purpose in allowing
authors to buy their
way onto the New York Times or Wall Street Journal bestseller lists, including upon debut for the right
price, is coming under fire for this practice.
With this edition we also wanted to create the subject index in a different
way to explore methods for lowering our indexing costs so we could offer the indexing option at a more affordable
price point for our
authors.
While it is wonderful that self - publishing has become a viable
way for
authors to get their work into circulation, it comes with a
price.
Authors and publishers will see this as a
way to provide value added opportunities for readers while still maintaining a reasonable
price point for the primary works.
Lower eBook
prices might actually be the quickest
way to make more money, at least for indie
authors.
As we all now, ebooks are almost always
priced lower, often
way lower, and self - published
authors even lower than that.
Preston asked readers, in the most public
way possible, to support Hachette — a company that wants to raise ebook
prices while keeping
author royalties low, and to express their displeasure directly at Amazon, a company that wants to keep ebook
prices low while giving
authors higher royalties.
** IUniverse, a
Author Solutions company, has a particularly unfavorable way of calculating author p
Author Solutions company, has a particularly unfavorable
way of calculating
author p
author prices.
For most
authors, a
price like that would be
way too high.
That estimate could be off by 10 % either
way, but even if we adjusted it to assume a wholesale
price of 120 % of retail (which would mean Amazon is taking a loss on every traditionally published e-book sold), indie
authors would still come out on top.
I don't see how this hurts
authors in any
way — in fact it's a win: your readers get a better
price, but you get full royalties.
As Amazon works to find
ways to offer more and more distinctive, high - quality Kindle content at
prices that will continue to support the decisions of millions of avid readers to invest in Kindles, it is high time for the company to provide all its
authors with the opportunity to come up with innovative ideas like this one.
That combo of requirements — curation and large volumes of titles — Singer says «led us to the conclusion that the
pricing model of not paying royalties in exchange for the broad marketing and discovery opportunity that getting content into public libraries would provide to self - published
authors» was the
way to go.
Indeed, another
way to look at this is that by insisting on these higher ebook
prices (compared with 2008 and 2009), the publishers have wrapped up another 30 % of the bestseller list, attached a bow, and given it away to indie
authors.
Secondly, your
price point comment seems to miss one point: given the royalty rate (as long as it keeps fixed the
way it is (I admit that it may change)-RRB-, the
author gets as much (2 $) with a 3 $ self - published book as with a 15 $ classically published (as Victoria recognizes).
The obvious
pricing tug - of - war continues, and Amazon appears to have decided that it can have it both
ways by combining popular, quality low -
priced offerings by (mostly) indie
authors with corporate publishers» new releases
priced mostly in the $ 9.99 - $ 12.99 range preferred by publishers.
And if * every * book has this
pricing, there won't be any
way to use
pricing to help
authors stand out.
Ebook
pricing on Amazon has quite a few permutations — I've even heard some self - published
authors described as «day traders» for the
way they lower / raise
prices according to their position in the charts.
I've always assumed that cheap ebooks are
priced that
way because publishers and
authors figure that's how they'll make most money.
(I'm not likely to even consider a new book for $.99 unless I know the
author's work, because I'll see the
price as the
author's
way of telling me that even he or she thinks it's not worth very much.
Finally, someone has solved the
pricing problem for e-books in a
way that makes money for
authors.»
And it's not just publishers, as booksellers hit hard over the past decade by Amazon's
price - cutting
ways have gone so far as to organize a boycott of
authors who go with Amazon's imprints.
Free and bargain -
priced e-books are a good
way to try a new
author, but what if you don't have time to troll the various e-book retailers looking for the latest available freebies?