Sentences with phrase «way wireless operators»
It's the only way wireless operators will be able to increase revenue.
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Only one thing is really standing in the way at this point: «The biggest challenge to adopting that is really for [wireless] operators to come up with a good way to manage your plan, because clearly you don't want to pay another $ 50 a month just to get a SIM card.»
Zero - rating is a way for wireless firms to separate themselves from competitors, and thus increase competition among wireless operators.
The Internet company has struck a mobile virtual network operator (MVNO) deal with Sprint and T - Mobile to resell their wireless services and let the two carriers carry Google's traffic over their own networks, albeit reluctantly for Sprint, whose decision to join the agreement went all the way up to Masayoshi Son, CEO of Sprint owner Softbank.
It's why the largest wireless operators are spending millions of dollars each year in lobbying to make sure rules for new spectrum auctions are written in a way that favors their interests, and it's why there has been so much wheeling and dealing around Verizon's move to buy wireless spectrum from a consortium of cable operators.