Not exact matches
Using proximity
technologies such as sensors and
beacons is one significant
way that traditional retailers can overcome the market forces that have conspired to force today's retail contraction.
One of the
ways that they are pursuing this is through the use of sophisticated advertising
technology: specifically, by using tags, trackers and
beacons to harvest behavioural data collected from around the web and using this to display more targeted, more valuable advertising placements.
Below are five
ways restaurants can begin experimenting with
beacon technology in their stores today.
The retail environment is getting bombarded with
technologies and companies offering a multitude of
ways to collect data through video, WiFi, Bluetooth,
beacons, updated foot traffic counters, and even smart light bulbs.