Pacific Crest's Brad Erickson has downgraded the rating on Fitbit Inc (NYSE: FIT) to Sector Weight, based on the company's lack of leverage, risk of hardware commoditization and weak user metrics.
Google likes to promote pages that load quickly because doing so improves user experience, but a slowly loading page with great metrics (TF45 + / PA45 +) will crush a fast page with weakmetrics.