He named his high - end yoga
wear company Lululemon because he thinks the trouble Japanese people face pronouncing L's works as an extra marketing tool for his product in that country, according to a National Post Business Magazine article which awarded him a special citation for product innovation and marketing.
Not exact matches
After stepping down as chairman of the trendy athletic -
wear company last month, the former CEO is weighing his options for how to use his 28 percent stake to influence
Lululemon's operations going forward.
VANCOUVER — Shareholders of
Lululemon Athletica Inc. (Nasdaq: LULU) have re-elected two directors that the
company's founder and largest shareholder Chip Wilson voted against in an apparent boardroom backlash, the latest controversy to come to light at the struggling yoga
wear retailer.
The
company may be facing product competition from other sellers of active
wear, but hardly any other retailer with similar products has managed to replicate the
Lululemon shopping experience.
Given that Wilson's comments about overweight women
wearing Lululemon's pants probably hurt the
company the most, there's one thing shareholders can take away from this: thank goodness Wilson is no longer on the board.