Whether it's due to the holiday spirit or the unfriendly
weather, consumers are likely to share videos, posts, photos, and
other shareable company productions during the last three months
of the
year more
than at any
other time.
Because
weather patterns vary, causing temperatures to be higher or lower
than average from
time to
time due to factors like ocean processes, cloud variability, volcanic activity, and
other natural cycles, scientists take a longer - term view in order to consider all
of the
year - to -
year changes.