The partnership has grown into a remarkably productive collaboration focused on supporting TV
weathercasters as local climate educators.
Local television (TV) weathercasters are a potentially promising source of climate education, in that weather is the primary reason viewers watch local TV news, large segments of the public trust TV
weathercasters as a source of information about global warming, and extreme weather events are increasingly common (Leiserowitz et al.; U.S. Global Change Research Program).
Not exact matches
In January, we surveyed all TV
weathercasters nationwide to learn more about their evolving views on climate change and their activities
as climate educators, and to explore other factors that are influencing their work in broadcast meteorology.
As a result, each week over 300
weathercasters nationwide currently receive broadcast quality Climate Matters materials they can use to report on the local impacts of climate change.
Men were more likely than women to become more skeptical
as were
weathercasters with politically conservative views.
To help
weathercasters overcome the barriers that were inhibiting their reporting, we developed Climate Matters — a set of science - based reporting resources that are often localized,
as well
as a variety of training experiences so that
weathercasters can become more confident and competent local climate change reporters.
Maibach, who is now working on a further project to measure the effects the views of
weathercasters have on their audience, added: «Most members of the public consider television weather reporters to be a trusted source of information about global warming - only scientists are viewed
as more trustworthy.»