This kind of analysis, known as «predictive analytics,» is still not commonly employed at Web companies, or commonly available
in Web analytics tools.
At the same time, the market for
paid Web analytics tools is growing rapidly, and is expected to generate close to a billion dollars in revenue by 2014.
Strong proficiency
with web analytics tools (e.g., Google Analytics, Adobe Analytics); Digital Analyst, Reports and Analytics, Analytics Business Practitioner...
There's a tangle of vendors to consider; the tech consultancy Gartner estimated in 2006 that more than 70 firms, many of them start - ups, were
offering Web analytics tools.
While you can get basic funnel data
from web analytics tools, specialized software can help you better understand your customer funnel.
Like many website providers, to provide a better web experience, we use third
party web analytics tools, including Google Analytics.
You have to be experienced in working
with web analytics tools, knowledge of Google Adwords, and impeccable customer service skills.
The Websites use ChartBeat, Yahoo Analytics and Google Analytics,
web analytics tools that help website owners understand how visitors engage with their website.
First of all, it's important to note that Google's decision to encrypt keywords for all searches not only affects the data found in HubSpot; it affects
all web analytics tools, including Google Analytics.
«By investing some time in setting up your direct sales platforms and hooking it up to your newsletter and
web analytic tools, you can save a lot of time in the long run through focusing on activities you know, empirically will work for you.»
Another interesting angle is integrating your email marketing software with
a web analytics tool like Google Analytics.
And
Web analytics tools can supply key details — where your visitors came from, the links they clicked, how long they stayed — to arm you with information to make changes to your site.