PROFESSIONAL EXPERIENCE MINA GROUP, Norwalk, IA (11/2013 to Present) Digital
Marketing Manager • Assess the digital marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
Marketing Manager • Assess the digital
marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing needs of the company and plan and execute
web, SEM / SEO, email,
marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is constantly maintained • Measure the performance of all digital
marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing campaigns and assess them against company goals such
as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such
as development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up tracking systems for
marketing campaigns and online activities • Handle social media strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding ne
marketing campaigns and online activities • Handle social media
strategy development and roadmap management and support • Vet new innovation opportunities and track appropriate success metrics • Recommend digital media
strategies and tactics to senior management and prioritize and lead decisions regarding new content
Web Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational efficie
Web Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
Marketing and Analytics Consulting — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing
marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing strategies through strategic target audience assessment and analysis Collaborate in all phases of strategic project planning and automation with senior - level management, including dashboard development, tracking code implementation, campaign execution, and report scheduling Provide guidance and leadership with respect to
marketing campaign strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing campaign
strategy development, benchmarking, implementation, post-execution analysis, and process optimization Measure the success of website and online
marketing initiatives using data and related key metrics and evaluating the digital marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing initiatives using data and related key metrics and evaluating the digital
marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing maturity level, ensuring highest competitive abilities versus industry competitors Validate all data capturing processes and report populations with respective
web analytics tools, ensuring the quality and integrity of all data within system as well as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational efficie
web analytics tools, ensuring the quality and integrity of all data within system
as well
as all generated reports Utilize experience in BFS, consumer goods, high - tech products / services, media, and digital
marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing as well as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing tools, along with related talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit Perform A / B and multivariate testing
as well
as behavior and outcome metrics analyses, reporting results in a clear, accurate, and meaningful manner to clients and management Address key client queries and resolve them in an expedited manner, promoting sustained revenue growth through client retention and relationship development Meet and exceed all
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational e
marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation
as well
as cost control Maintain a strong working knowledge of the product and respective marketplace, including pricing and regulatory trends, client requirements, competitor
strategies, and product growth Act
as a liaison between clients, vendors, sales and support staff, and executive management to facilitate information flow and drive operational efficiency