Google Ads are very easy to track, and they integrate directly with Google's
website analytics package (and can be integrated with the tracking features of many common CRM / fundraising / advocacy systems), which makes it particularly easy to calculate the Return On Investment from an ad run.
Not exact matches
Optimizely (starts at $ 17 per month), Google Content Experiments (free within Google
Analytics package), Visual
Website Optimizer ($ 49 per month), SproutSocial (starts at $ 39) and Radian6 by Salesforce (free to start for Salesforce users, plans start at $ 5 per users per month) mix social media into the data analysis.
Using
analytics packages available with some website and blog hosts, or through Google Analytics, you can track the traffic that you refer to your merchan
analytics packages available with some
website and blog hosts, or through Google
Analytics, you can track the traffic that you refer to your merchan
Analytics, you can track the traffic that you refer to your merchant's site.
Visitors to those
websites should refer to their separate privacy policies and practices, e.g. Google
Analytics and Adobe
packages.
Most
analytics packages available will identify the source of a click and identify how someone landed on a
website by corresponding
website conversions to keyword searches or sources.