So, although you may not receive as many referral requests from us directly (in comparison to, say a family lawyer on our service) you will definitely benefit from being found on
our website by potential clients.
Not exact matches
Our office and
website make thousands of referrals each year
by providing
potential customers and
clients with information about your business.
The greater your hospital's presence on the internet, the more often your
website is picked up
by Google, Yahoo and other search engines, making it easier for
potential clients to discover your hospital.
When
potential or existing
clients visit your veterinary hospital's
website, they are influenced
by its look and feel in ways you might not expect.
There's an immediate need for services, so don't let your
website go unnoticed
by potential clients who are ready to select their pet's health care partner.
By incorporating a clear sense of urgency into your
website design and content to ensure that your
potential client understands what's at stake if he or she fails to act.
This would be where a
potential client begins
by filling out a form on your
website.
It isn't enough to just have a
website,
potential clients need to be able to find you
by searching for what they need.
Which means law firms considering placing banner ads on
websites trafficked
by potential clients should be thinking in terms of branding, not lead generation.
Law firm
websites are especially enhanced
by in the inclusion of video, which provides a great way for lawyers to speak directly to the
clients and
potential clients.
See Association of the Bar of the City of New York, Formal Opinion 2001 - 1 (concluding that information submitted
by e-mail to a law firm via the firm's
website was unsolicited; simply including an e-mail link on a law firm's
website does not amount to an invitation to transmit confidential information); Iowa State Bar Association Op. 07 - 02 (evaluated whether the lawyer said or did anything to prompt the
potential client to provide confidential information to the lawyer, noting that a lawyer's «request to contact» is not the same as a request for information); Massachusetts Bar Association Op. 07 - 01 (concluding that a
website is a marketing tool
by which a prospective
client may identify which lawyers have the expertise necessary to handle a particular case, and that the publication of such information could reasonably lead a prospective
client to conclude that, when sending information to the firm via an e-mail link, the firm and its lawyers have implicitly «agreed to consider» whether to form an attorney -
client relationship.
Make sure the content you write — for your
website, blog, newsletter, email or other content - based material — focuses on your
potential clients: what they need, what they want, what they can gain
by working with you.
Those social media resources are being checked
by our
potential clients as well as our
website.
When
potential clients reach your firm's
website, they need to be informed and reassured
by high - quality legal content - not over-hyped lawsuit marketing fluff and auto - generated spam articles.
By using lawyer videos on social media
websites, you can better utilize your professional network, provide valuable information to
potential clients, and raise awareness of your firm.
Nobody likes pop - ups, so why run the risk of running your
potential clients away
by incorporating them into your
website design?
Organizing your firm's
website by practice area (AKA, «siloing») will improve your
website's readability for
potential clients and ensure that your information stays organized.
From here we can infer that every part of your legal
website is scrutinized
by potential clients, from the home page, your attorney bio and all the way to your blog.
If you use downloads or webinars on your
website to generate
potential client leads, you should consider automated email sequences that are based on the actions taken
by a subscriber.
Your law firm's
website is a tool to help bring in new revenue
by helping you create brand awareness and offer value to
potential clients.
After hearing us tell [
potential clients] how you build search engine ranking with a quality
website and
by adding significant content over time,
potential clients will come back at us with: «FindLaw says they can get me to number one on Google in two weeks!»
Also, the need to consider the
potential client that you wish to attract and how he or she will perceive your
website from their own particular perspective — have they suffered a car accident or have they been charged with a crime; are they looking for a bankruptcy attorney or has their child been hurt
by an unsafe product?
Your
website is a living, breathing thing that can bring in new business
by helping
potential clients find your firm.
Proper optimization leads to higher search engine rankings, and more traffic to your firm's
website from
potential clients seeking the services offered
by your firm.
What I'm saying is, any keyword analysis that is done in conjunction with a location is skewed
by the hundreds of reps running around town trying to show that their
potential clients doesn't show up for this and this search, and trying to display how their
clients»
websites do.
Persuasive real - world experience in the following areas would be beneficial: some history of direct retention
by clients for legal services and involvement in the new
client intake process, including drafting retainer agreements; drafting marketing or advertising material for legal services, including law firm
website content; and regularly blogging and / or writing on matters of interest to
potential clients of legal services.
See N.Y. State 1049 (2015)(where a
potential client posts a message on a
website asking to be contacted
by a lawyer about a legal problem, a lawyer may respond in the manner invited
by the
client); N.Y. State 1014 (2014)(where detainee communicates through another detainee that he desires to be contacted
by a particular lawyer, the lawyer's response is not a solicitation, because the communication was initiated
by the prospective
client).
Digest: A lawyer may pay a for - profit service for leads to
potential clients obtained via a
website on which
potential clients provide contact information and agree to be contacted
by a participating lawyer, as long as (i) the lawyer who contacts the
potential client has been selected
by transparent and mechanical methods that do not purport to be based on an analysis of the
potential client's legal problem or the qualifications of the selected lawyer to handle that problem; (ii) the service does not explicitly or implicitly recommend any lawyer, and (iii) the
website of the service complies with the requirements of Rule 7.1.
Prof. Conduct 123 (2001)(subject to the operational structure and content described in the opinion, a lawyer may affiliate with an online legal services
website); Nebraska Op. 07 - 05 (lawyer may participate in internet lawyer directory which identifies itself as a directory, disclaims being a referral service and only lists basic information about lawyers without recommending specific lawyers and charges a reasonable, flat annual advertising fee); New Jersey Committee on Attorney Advertising Op. 36 (2006)(lawyer may pay flat fee to internet marketing company for exclusive
website listing for particular county in specific practice area if listing includes prominent, unmistakable disclaimer stating the listings are paid advertisements and not endorsements or authorized referrals); North Carolina Op. 2004 - 1 (lawyer may participate in for - profit online service that is a hybrid referral service - legal directory, provided there is no fee - sharing with the service and communications are truthful); Oregon Op. 2007 - 180 (2007)(lawyer may pay nationwide internet referral service for listing if listing is not false or misleading and does not imply that the lawyer can represent
clients outside jurisdictions of the lawyer's license, fee is not based on number of referrals, retained
clients or revenue generated
by listing and the service does not exercise discretion in matching
clients with lawyers); Rhode Island 2005 - 01 (permitting
website that enables lawyers to post information about their services and respond to anonymous requests for legal services in exchange for flat annual membership fee if
website exercises no discretion over which requests lawyers may access); South Carolina 01 - 03 (lawyer may pay internet advertising service fee determined
by the number of «hits» that the service produces for the lawyer provided that the service does not steer business to any particular lawyer and the payments are not based on whether user ultimately becomes a
client); Texas Op. 573 (2006)(lawyer may participate in for - profit internet service that matches
potential clients and lawyers if selection process is fully automated and performed
by computers without the exercise of human discretion); Virginia Advertising Op.
A lawyer may pay a for - profit service for leads to
potential clients obtained via a
website on which
potential clients provide contact information and agree to be contacted
by a participating lawyer, as long as (i) the lawyer who contacts the
potential client has been selected
by transparent and mechanical methods that do not purport to be based on an analysis of the
potential client's legal problem or the qualifications of the selected lawyer to handle that problem; (ii) the service does not explicitly or implicitly recommend any lawyer, and (iii) the
website of the service complies with the requirements of Rule 7.1.
Feb. 8, 2010)(dismissing disciplinary complaints against Connecticut lawyers for participating in ClearBankruptcy.com and TotalBankruptcy.com, noting that the
websites did not endorse participating lawyers but bore disclaimers to the contrary and required
potential clients to initiate contact
by visiting the
websites and voluntarily providing information); Arizona Op. 11 - 02 (lawyer may join an internet group advertisement listing no more than one lawyer for each zip code if program does not imply endorsement, if it is labelled as advertising, and if lawyer has paid for exclusive zip code listing); District of Columbia Op. 302 (lawyers may pursue legal work through paying a fee to access web page where
potential clients post requests for bids on legal work); Nassau County (N.Y.) Ethics Op. 01 - 4, 17 Law.
Also,
clients and
potential clients can obtain life insurance quotes round the clock
by going online to the Progressive insurance
website — and, these quotes are provided from some different companies, so that site visitors can immediately compare benefits and costs on the spot.
A recent poll of Resume Solutions student
clients showed that over 60 % of the respondents were unaware that their profiles on social networking
websites could be viewed
by potential employers.
Carry out your next marketing campaign in just a few clicks
by uploading your mailing list, printing, and shipping directly to
potential clients — all from the
website.
The new cloud - based platform, powered
by real estate marketing firm Imprev Inc., is fully mobile and has both French and English user - interfaces as well as marketing items like online slide shows, greeting cards and single - property
websites in both languages all while right in front of
potential clients.
For one thing, you will be able to drive
potential clients directly to your real estate
website through LinkedIn, just
by making connections with them.
In short, we can help you attract
potential clients online
by boosting your
website traffic and visibility.