When picturing how people interact with real estate
websites during their home search, one conception is that people find a site, search for a home, then fill out a contact form.
Not exact matches
While 88 percent of
home buyers used
websites during their
search, 94 percent of millennials took advantage of online information.
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during their job hunting process and I realized, I already do just that on Twitter.
Ninety - five percent of all recent buyers used the internet at some point in their
home search — and buyers now may be visiting your
website during theirs.
NAR President Chris Polychron, says the two most popular resources used
during the
home search process continue to primarily be online
websites (89 percent) and real estate agents (87 percent).
Buyers using online resources
during their
home search are accessing them from a variety of devices, most often desktop computers (77 percent), followed by mobile
websites (56 percent) and mobile apps (48 percent).
-- Buyers use specific online tools
during different phases of the
home search process — How important «local»
search terms and
websites are for buyers — How mobile technology cements online to offline
home buying — including the reading of online reviews — How video and YouTube satisfy buyers» research needs — The role of age and gender in driving real estate decision making in the market by being the top demographics who
searched online and took the next steps offline — Top states for
searches around first - time
home buyer tips and specific housing segments like senior housing and foreclosures