In 2012, Google officially launched the «
webspam algorithm update,» an algorithm specifically targeting link spam and manipulative link building practices.
The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet from Matt Cutts, who was then head of the Google webspam team.
Not exact matches
Google news — On Tuesday, Google announced another imminent change to their
algorithms to attempt to counter
webspam.
We've always targeted
webspam in our rankings, and this
algorithm represents another improvement in our efforts to reduce
webspam and promote high quality content.
In the next few days, we're launching an important
algorithm change targeted at
webspam.
This update focuses on
webspam and eliminating black hat SEO tricks, but it's likely that other changes to the previous Panda
algorithm this year will also be referred to in pop culture as Penguin as well.