With Bill Clinton going vegan, the scientific - case for
weekday vegetarianism getting stronger, and even Anthony Bourdain saying we should probably eat less meat, the idea of a largely plant - based diet is moving from the fringes of culinary culture firmly into the mainstream.
Luckily, Graham Hill is at TED 2010, and gave a three minute talk on his concept for
weekday vegetarianism - just such a concept that can go far in granting Oliver's wish.