But for
better or worse, it's becoming clearer all the time that if soccer does succeed
as a
spectator sport in the U.S., it will be the indoor brand that will thrive.
To those who blanch at Coleman's vision of making academics a
spectator sport, Kelley says the focus of Arete,
as with the rowers» fitness test, is on helping students achieve «personal
best» milestones, a strategy that most schools rarely use.