Not exact matches
China also has the largest
mobile games market in the world and many
western brands such as Angry Birds, Clash of Clans and Plants Vs Zombies have become household names in China due to successful launches of these
games.
«We believe in a «think global, act local» approach to
mobile game development, which is focused on going beyond localisation and developing unique
games for each
market,» said Gumi VP of
Western Studios AJ Redmer.
It's not only bringing the younger audiences and millions of new
gamers that both Coddy and Bobby mentioned into the shooter genre, where we're already a leader in the space, but importantly, it's also highlighting the ability to successfully bring immersive gaming experiences like Battle Royale to
mobile in both
Western and Eastern audiences, or
markets I guess.