Even though algorithms decide so much of a citizen's life —
what ads a person sees, what political messages they hear, what kinds of loans they can get, how they fair in the criminal justice system — these things are all under the sway of algorithms, and most consumers don't feel empowered to push back because they don't know the math.
Not exact matches
What's surprising isn't that
people use
ad blockers, it's that
people continue to go to websites that offer such a painful experience.
And when
people hear music they like in
ads or shows, «it's just a visceral thing — they want to know
what it is right away,» Hayman added.
«When
people discover the great new thing isn't quite
what they were promised, they return to
what's proven to work,» says James Heller, CEO of Wrapify, a new advertising platform that connects brands with drivers to create splashy on - vehicle
ads.
Companies need
people who know exactly
what to do when they say «Hey, we need a Facebook Web Traffic
ad by 3:00».
What's more, if
people spend less time on the platform, they won't see as many
ads.
A concrete example would be to find out
what services or products
people who came from Facebook
Ads bought.
A good
ad these days should focus more on
what's between a
person's ears, not their legs.»
The amount of
ads, offers and promotions that
people experience throughout the holiday season is reminiscent of
what a
person would experience standing in the middle of Times Square for more than 10 weeks.
Once you know
what content is working (
people are «liking» and clicking through your links), incorporate a social media
ad strategy — these can now be very targeted and great for reaching a new audience and driving sales.
Berger used the Geico «hump day» camel
ad, that features a snarky camel walking around an office asking
people on a Wednesday
what the day was.
If they didn't break up their products into different groups, then they wouldn't be able to show specific
ads based on
what people are searching for.
Then a volunteer made a suggestion:
What if the community could get, say, 10,000
people to each throw in $ 30 to buy a New York Times
ad for Firefox that would list the names of all the contributors?
In order for
ads to be appreciated on mobile devices, their creators need to stop interrupting
what people are interested in, and learn how to complement those interests instead.
Facebook
ads are a great way to build a database of
people who are interested in
what you offer, because the reach and targeting options are exceptional.
Google does a good job already of targeting
ads based on
what people search for, write about in emails and watch on YouTube.
I've managed
what seems like serial criers or
what appears to be
people crying for no reason,» says Sarah Watson, chief strategy officer at
ad agency BBH in New York.
If the goal of your social media
ad is conversions — sales, signups,
what - have - you — then you'll want to think not only of the
ad itself but also where a
person might end up once they click.
Even slight changes in your wording can make major differences in how
people react to your
ad, and
what action they decide to take.
With online video, it's possible to see how many
people see an
ad, and, very quickly after, monitor
what sales come from these advertisements.
Certainly this is a conversation where everyone has more to lose; those scapegoating Facebook probably don't want to think about their own responsibility, such that it may be, for an election result they disagree with, and the stakes are even higher for Facebook: giving
people what they want to see is far more important to the company's business model than $ 100,000 in illegal
ads, unintended consequences or not.
Two weeks ago Facebook CEO Mark Zuckerberg announced a 9 - point plan to curb election interference, help
people and investigators understand
what happened, increase
ad transparency, and improve election integrity.
Action: Use tracker blockers Who is this for: Everyone — except
people who like being
ad - stalked online How difficult is it: Mild effort Tell me more: Trackers refers to a whole category of privacy - hostile technologies designed to follow and record
what web users are doing as they move from site to site, and even across different devices.
It's
what people want from you... not
ads, not salesy promotional pieces, not aggressive sales tactics.
Ad Age's Garett Sloane writes, «These data providers have some of the deepest insights into consumer behavior across the world — information on what people buy, where they shop, what kind of cars they drive, health profiles, incomes, family makeup — and they are integral to the entire digital ad ecosystem.&raqu
Ad Age's Garett Sloane writes, «These data providers have some of the deepest insights into consumer behavior across the world — information on
what people buy, where they shop,
what kind of cars they drive, health profiles, incomes, family makeup — and they are integral to the entire digital
ad ecosystem.&raqu
ad ecosystem.»
The one thing most marketers want to know about
ad blockers is, «
what can we do to make
people not use them?»
The
ads will run across press, broadcast TV, cinema, digital and outdoor, with additional content on social and mobile, while a CRM campaign will target
people on email with an online personality test, where the public are then able to find out
what textiles suit them.
Offline Conversions merges the retailer's customer data with Facebook's data to measure
what those
people buy after seeing an
ad.
What people are talking about today: Martin Sorrell, CEO of WPP, has resigned from the company he built into the world's biggest
ad firm, with revenue of $ 19.7 billion last year and 134,413 employees globally.
Facebook has said little publicly about the
ads — not
what they looked like, how many
people they reached or who the targets were.
What if everywhere you looked, there were gay
people and images of gay
people, and the only straight characters in
ads, TV and movies were there solely to point out and make a big deal of their sexuality?
What we are stuck with is a Super PAC apparatus that produces worthless election year
ads featuring old, white, affluent
people complaining that Obama is taxing and regulating them too much.
If
what you're trying to use here is the
ad hominem fallacy - attacking an argument by attacking the
person making the argument - then the only
people you'll convince with this tactic are those who haven't learned to think critically.
Lewis often criticized other scholars for thinking that just because they lived in 1960, they knew more about how the world worked and
what God was like than
people who lived in say, 60
AD.
You can't attack his argument, so you attack his
person like a child who doesn't know
what an
ad hominem is.
Holloway goes on to wonder in
what way should a work
ad extra which is appropriated to one
Person in the Trinity not be proper in the same way to the other
Persons.
The
people who plan television programming are very astute at discovering
what people need, then fashioning their appeals (in both programs and
ads) to meet those needs.
What was it about how you disliked when
people committed
ad hominem attacks without substance?
Accordingly, whether he or someone else gets «hurt feelings» but truth is exposed we all win by default, he wins specifically when
people refuse to address
what's being said, rather than whose doing the saying (which is
ad hominem — or the shifting the focus onto the debater from the debate.
We do not know exactly
what the Chiapa de Corzo
people were doing with it, but are clear that its use is important to be present on at least five different elite contexts and to be part of a ritual paraphernalia from at least 400 BCE to
AD 300.
Ultimately
what you're doing is building a list of football fans that you can target with Facebook
ads or google banner
ads, where you can target these
people all over millions of different websites for just.10 cents to.30 cents.
Here's
what you'll get for just this one promotion: The flyers I use in house and online, the e-mail I send out to push
people to the web page, the how to video on how to put the Facebook re-targeting pixel on my site in a matter of 10 minutes, and the targeted
ads I use to target football fans only!
«We think
what happened was the billboard company was doing us a favor by posting the
ad but our marketing
people never saw it.
I think
what's great and
what David Armano conveyed really well in the
Ad Age article about
what happened with Motrin is «Many
people with small networks have just as much influence as a few
people with large networks.»
What I found really interesting was GE's attempt to get DVR users to spend more time with its
ads by hiding Easter eggs in them — extra content would appear when
people paused the
ads at certain points, and the company's marketing director said that the average user ended up spending two minutes playing with a 30 - second spot.
Google
Ads are the classic example, with ads being served to a search results page based on what the person searched f
Ads are the classic example, with
ads being served to a search results page based on what the person searched f
ads being served to a search results page based on
what the
person searched for.
Many of those pop - up pages include a «go directly to page» or «skip
ad» link, which is
what the Obama folks were talking about: if you offer
people a chance to skip your persuasion content, many of them will.
Every interaction matters: their experience at an in -
person event or a storefront office,
what they see online, the
ads on their televisions, and of course any direct communications they receive via email, phone or direct mail.
It is the
ad that drew them in, not the keyword, but you now know a bit of information about
what that
person's interest may be.
«The
ads online are amplifying
what voters were seeing on TV and [online] is where a lot of
people are getting their information now, it's a recognition of that, you can't run a campaign in 2013 without that,» she said.