Sentences with phrase «what author branding»

But first, I had to go back and remind myself of what author branding is.

Beyond that, however, it's worthwhile to do some thinking about what your author brand is and how you're going to get the word out.

That's what your author brand means to people.

That's what your author brand means to -LSB-...]

Understanding what your author brand is and how it engages your audience is crucial to designing any author website.

Not exact matches

Fortune spoke with Jeetendr Sehdev, a celebrity branding authority and author of the new book The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right), about what the Kardashian clan can teach business about reaching millennial consumers (without having them laugh your ad off the air).

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.

According to Regan Hillyer, author of Be Your Brand, when you are writing out your reality of exactly what you desire, allow yourself to tap into the feeling associated with achieving or receiving what you desire.

Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.

And if what they encounter is subpar, most won't stick around for long; according to a 2014 Nielsen report, 78 % of consumers feel no loyalty to any brand, something its authors attribute to «an outgrowth of fragmentation.»

Mari Smith @marismith Keynote Speaker, Brand Evangelist, Bestselling Author Presenting: The Future of Facebook: What Marketers Need to Know for 2018 and Beyond

«This gives Macy's a testing ground for new products and brands they might be able to bring into their store,» says Denise Lee Yohn, a branding consultant and author of «What Great Brands Do.&brands they might be able to bring into their store,» says Denise Lee Yohn, a branding consultant and author of «What Great Brands Do.&Brands Do.»

It must be remembered that religion (s) are one of the largest service industries on earth and millions of people make their living off of peddling their particular brand, including the author of the article (what earthly use is a professor of theology).

However, if you are brand new to the subject of a nonviolent atonement, a book like this might be just what you are looking for to introduce you to the various views and available authors which are out there in this important topic.

What mattered more is a child's like or dislike the brand,» said first author Monika Hartmann, Ph.D., who was a visiting scholar at the Friedman School while the study was being conducted.

Inside, author Dennis Overbye expressed the confidence and hope surrounding the reusable spacecraft — what he called America's «brand - new chariot to the stars.»

I was intrigued by the relevance of this book to my life as a blogger, given that the author is best known for creating the @dknyprgirl Twitter account at a time when few brands had any idea what they were doing on social media.

Perhaps in acknowledgment of this fait accompli, some of the journalists reporting on the show choose to focus on the implications such canonisation might have on the future of his «transgressive» brand of cinema; as the author of an article for Slate magazine wondered, what does it mean «When a Radical Gets a Retrospective?»

He has authored and co-authored the following: Learning Transformed: 8 Keys for Designing Tomorrow's Schools, Today, BrandED: Tell Your Story, Build Relationships, and Empower Learning, Uncommon Learning: Creating Schools That Work for Kids, Digital Leadership: Changing Paradigms for Changing Times, Communicating and Connecting With Social Media: Essentials for Principals and What Principals Need to Know About Teaching and Learning Science.

However, I do draw a solid distinction for myself as a self - published author between what I do when I write, and what I do when I publish what I write, and that distinction dictates what it is I want to brand and market in the first place.

People talk about an «author brand» and, yes, this is important also because this is what will make you stand out from the crowd and appeal to your ideal reader (think of it as packaging).

«Brand is one of those terms that we hear a lot these days; understanding what it truly means in the marketplace, creating and maintaining a brand, and how brand affects an author's career is much more comBrand is one of those terms that we hear a lot these days; understanding what it truly means in the marketplace, creating and maintaining a brand, and how brand affects an author's career is much more combrand, and how brand affects an author's career is much more combrand affects an author's career is much more complex.

Does it show your author brand and clear statement of what your book is about?

And ** what ** personal brand does an aspiring author have?

In the meanwhile, I've been kicking around the idea of how to freelance with a handful of authors in a partnership similar to this... I've worked with several indie authors to create virtual marketing strategies and to teach them about branding themselves and what I've discovered is that often authors whose work I believe in the most generally don't have the time or aptitude for marketing themselves effectively.

We discussed how to run your self - publishing business as a business, what an author platform is, the two different kinds of marketing, and how your author platform works together to promote your brand and your books!

Welcome to our brand - new feature: What they're reading, where authors will be sharing their thoughts on three books that they've enjoyed reading.

In a blog discussion about author platform, reader Carol commented: «What challenges me is creating my brand.

Successful and branded authors will enjoy the benefits of participating in LibraryDirect and the library - pricing tool within Smashwords, but what about the majority of Smashwords» 45,000 authors, who remain virtually unknown?

Use your marketing plan to push you as the primary product, building a brand around what you know and your «mystique» as an author.

(If you already have an established author brand, use the following to revisit, review, and refine what you already have in place.

Many of the posts I listed above, although titled on Author Brand, actually start discussing logos, websites, and social media — what I immediately think of as «a platform» or the method to communicate.

Your author brand is an ongoing, continually evolving story that communicates what makes your work unique, and represents an implied promise to your readers of what they can expect you to consistently deliver.

If we take another look at our grandmotherly cookbook author, we can see how she might put all these things together to give readers a really good idea of what she is about and what we can expect from her brand.

So if readers were asked to describe your personal author brand in a few words or phrases, what would they say?

Huffington Post - Books Digital Branding for Authors: When to Start, What to Do and Why It's Important

Tool for authors No matter what kind of promotional materials you decide to design and include in your book marketing campaign, the Brand Your Book Photoshop mock - up gives you a professional way to display all your book promotional materials in one easy - to - use aesthetic graphic.

Or at least that's what I told myself about my author brand and platform.

It's not unusual for an author to get to book 3 before they really have a strong sense for what their brand is, and often times their books don't match up.

For some, it meant hashtags and author chats in an ebook, while for others it was pushing their brands into spaces like Pinterest; in almost every instance, though, there were few answers for what value would be be added to the reading experiences, and even less attention given to the differences amongst various reading communities.

In this week's somewhat delayed episode of the Write for Your Life podcast, I talk to Donna about some extreme wind, what pages to include on your author website, Kickstarter and the Stacey Jay kerfuffle, Mark Zuckerberg's brand new book club and, seriously, who's controlling our channels?

Once you have a strong brand and access to a group of people, then you can do what you really know how to do, which is the curation of authors and topics, and editing books and helping authors, knowing that you can be sure to sell to them.

Author Branding is a good place to start to figure out what or if you want to pursue this direction.

It would be cool if I could come up with some brand - new fresh word to describe what it is authors like me are doing.

There's brand - building magic to the words «bestselling author,» or «Amazon.com bestselling book,» but exactly what defines an Amazon bestseller?

What radio shows and blogs are you going to reach out to in order to build your brand as an author, and promote your books?

The author brand is what brings longevity to authors who are approaching their writing as a professional career, something they are striving to have as a main source of income and fulfillment.

Make it different than your personal profile and give thought to your author brand and what you want to show the world about who you are and what they can expect from your work.

Keep in mind: What is your author brand?

Whether it is explaining how to create a brand or what event marketing opportunities there are in today's market, Diane, using her 20 + years of marketing, spends countless hours making sure authors are well informed and ready with customized strategies.