Sentences with phrase «what brand the firm»

Regardless of what brand the firm chooses to adopt, however, the branding efforts are always applied by the seller to the buyer, a one - way message from the firm to its market: the firm wants to influence what the market thinks of when it thinks of the firm.

Not exact matches

Learn what's involved in this short hangout with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.

It was a brash move for an exploration and production firm to tack on a high - end jewel retail arm, but it made perfect sense to the pragmatic Gannicott, who liked the efficiencies of operating in what he described then as «the two bookends of the diamond pipeline: mining and retail,» and who also saw the brand's prestige as having great potential in such emerging luxury markets as China.

Figuring out what customers want is a $ 21 - billion industry in the U.S., according to IBISWorld, and many major brands solicit advice from polling firms such as Ipsos Reid or the legacy research arms of advertising agencies like JWTIntelligence to help them spot the next big thing before it arrives.

What may just make this retrenchment work is the still considerable, but precarious, goodwill the firm's core users — business people — have toward the brand.

«People are more apt to buy products where they have a clear understanding of what it is and what it stands for and products that connect with them,» says Allen Schiffenbauer, chief research officer for the Brand Consultancy, a firm based in Washington, D.C., whose clients include Staples, Holiday Inn, and the NFL.

«For advertisers, Snapchat offers a brand marketing experience that is uniquely mobile with incredible scale and despite what Instagram has done recently, it's quite different,» said Johnny Won, founder of Hyperstop, a tech consulting firm.

Rather than buzzy brand plugs that tell you nothing substantial about the product, the firm creates what are effectively how - to videos.

Boxever CEO Dave O'Flanagan discusses how brands use his firm's technology to «unify data» in order to receive a better insight into what their customers want — delivering better communication and customer service experience overall.

Ron Smith, president and founder of S&A's Cherokee, a public relations and marketing firm in Cary, North Carolina, agrees, adding that you'll want to stay on top of what people are saying about you and your brand online.

Merck experienced significant increases in positive consumer perception in the days following Frazier's resignation from Trump's manufacturing council over what he called a matter of «personal conscience,» according YouGov BrandIndex, a firm that tracks public opinions about brands.

«Unlike opening a CPA firm, where there's a preconceived notion of what that brand is supposed to look like, it seems like this is a wild - wild - west.

First, says Melanie Spring, founder of the marketing strategy firm Branded Confidence, decide what you'll need from a new site.

For the hedge funds not fortunate enough to launch with such fanfare, the key question is, what are the firms that have developed the strongest brands doing differently?

Mr. Buffett is a forensic analyst of companies rather than trends, and he usually opts for what he perceives to be strong, undervalued brands rather than putting his money into fast - growing, innovative — and risky — firms.

The investment firm BlackRock, which owns the largest stake in American Outdoor Brands and Sturm Ruger, said it has reached out to gun industry executives to see what they plan to do about gun violence.

They are so afraid of being branded an intolerant, a «modern - day» bigot, and what some would characterize, we who take firm stands on most issues, «pharisees.»

Brand perception firm YouGov BrandIndex polled US consumers to find out what the top 10 favorite snack brands are for 2012.

What also makes WeChat appealing for international brands — other than its reach to Chinese consumers, who made up 32 percent of the luxury goods market in 2017, according to consultancy firm Bain — is that it makes it easier for these companies to do business in the country, bypassing stringent licence requirements if business is only carried out on the platform.

«Community - led brands are completely central to what we do,» says Frederic Court, founder and managing partner at Felix Capital, a venture firm whose investments include Goop and Farfetch.

While Redmayne is such a logical choice for the position, given his history as the chief digital officer for HarperCollins UK and after his stunning track record with building the Pottermore company into what it is at present, the appointment clearly points to the publisher's desire to have someone at the helm who has a firm grasp of the digital side of the industry and who knows how to grow a brand based around digital content.

Human nature being what it is, plan administrators usually pick firms they know, i.e., those which have brand identities only big money can buy.

Trying out cat litter brands and reading reviews could give you a firm idea on what type of clumping litter you are looking for.

[Brothers In Arms developer Gearbox Software has announced a new partnership with in - game ad / branding firm Double Fusion - but what does this actually mean in terms of integrated content and authenticity for the developer's games?

The title of the exhibition, conceived to indicate the ability of human beings to manage their fear of death, includes the «™» symbol as a nod to both repetition (TM ™) and branding, or as the artist states «what could be a fictional firm specialized in the management of terror.»

Their greenwashing, social media branding and high powered PR firms can't hide the truth about what Chase really does.

Based on what you are as a firm, the values you, and your lawyers, have, the target markets you wish to, and can, service to the highest level, and the experience you have with your target market you can build an authentic brand.

This marketing jargon may sound all well and good but you should still ask — what makes a great Canadian Law Firm brand?

Your brand is what people think about your law firm, and Twitter is an excellent place to build your brand.

In our upcoming webcast on July 29th, we will discuss exactly what value a well - developed brand has to offer to small law firms.

What's more, law firms with strong brands can benefit from «delayed conversions» via branded searches.

Here's what having a brand comes down to: convincing a potential client that working with your firm is a smart decision.

Some of the key points include: Personal lawyer brands are having a dramatic impact on our industry; Law Firm loyalty isn't what it used to be, we're fast becoming a free agent nation; Lateral hires are driving an already transient... more»

Your brand and its key messages should be aimed at clients who you want to become passionate about your firm and what it delivers.

What role can brand play in helping a law firm stand out from competitors, and how would you define the Mayer Brown «brand»?

What was worse, it was clearly a barely disguised piece of advertorial located opposite a full - page Tolley advertisement to promote what we described as «client marketing», that being content written by us, purporting to come from professional firms and publications branded with firms» names and loWhat was worse, it was clearly a barely disguised piece of advertorial located opposite a full - page Tolley advertisement to promote what we described as «client marketing», that being content written by us, purporting to come from professional firms and publications branded with firms» names and lowhat we described as «client marketing», that being content written by us, purporting to come from professional firms and publications branded with firms» names and logos.

If it serves your brand, make sure everyone who works with you knows where you came from, why you got started or what your firm's flagship cases have been.

With these thoughts in mind, we recently reviewed two MarketingSherpa studies to find out how businesses are adjusting their marketing tactics during the downturn to maintain brand awareness and continue generating leads, and see what guidance we could extract for law firms in terms of online marketing strategies.

Clients don't need any help, thanks very much, in deciding what a firm's brand actually is.

Establish what the current brand perception is for your firm.

By spreading your brand across multiple online platforms, you'll ensure that people find your firm no matter what path they take.

The experience of clients when using your firm — essentially, what they find your firm is like to deal with — has a direct impact on the firm's reputation, brand, prestige, and success.

So what is your law firm's brand?

Addressed some of the most common misperceptions about just what goes into branding for law firms.

No matter what your law firm's branding vision is, Legal EFX can work with you to mold an identity and a focused brand that represents your core values.

What is the state of your firm's brand?

The goal should be to balance the desire of the lawyer to include what they want while ensuring brand consistency that the firm requires.

However, it's clear from discussions with practitioners and business consultants that these market challenges aren't enough to persuade some firms of the benefits of building a true, in - depth picture of what their brand is and its value to the marketplace.

You know best what your firm's brand is and the clients you want.

Sad as it is to see a storied firm, bombed out of the World Trade Center twice and still resilient, reach the end of its road, what really matters is not the name of a brand, but the individual lawyers and professionals.