In particular, he talks with executives in the fast - growing, mid-market segment to find out
what franchisers are doing these days to capture that ever - coveted prize: a loyal customer.
Not exact matches
Franchisers thrive because of consistency in their food and each piece of technology in their kitchens must be calibrated in precisely the same way across every location to ensure a chicken sandwich in Buffalo, N.Y., taste the same as one in Lafayette, Ind. «If you don't know
what you're doing you can really screw up their product,» Hodge warns.
Travis himself was an Orange Leaf
franchiser who saw the potential of
what the brand could be — a potential that it is well on its way to reaching.
A franchisee, while still a risk taker, must understand that the
franchiser will ultimately determine
what their business will offer in the way of products and services and the franchisee, even in progressive
franchisers, truly has little to say about those offerings.
What the franchisee acquires is the right to transactional use that good will during the term of its relationship its
franchiser.