Call tracking reports can even tell
you what search engines your traffic came from — it may turn out that your website has a huge presence in AOL search...
Not exact matches
Selecting the
traffic sources option and filtering further to keyword, source, medium, campaign, ad content or visitor type displays the sources leading visitors to a landing page, so marketers can easily determine
what search engines are sending the most visitors,
what keywords have the highest and lowest bounce rates, and so forth.
A core competency in
search engine marketing is understanding
what keywords will bring the most quality
traffic to your website and
what keywords end up resonating with your audience.
But
what's interesting is that the conversion rate for organic
search engine traffic is actually less than the average conversion rate across all channels and second to last overall, only ahead of social media.
The Sad State of My
Search Traffic After Disavowing 35,000 Links — Have you ever wondered
what would happen if you used Google's Disavow Tool and disavowed all your links, even the ones to trusted sites like Moz.com and
Search Engine Land?
When I was learning about local SEO, I learned about a free online tool that basically tells you
what you need to do to get more
search engine traffic for your local business.
We examine all the relevant metrics and data related to your site visitors to determine
what keywords and
search engines are driving the most
traffic, and
what changes need to be made to your site to increase relevant
traffic and conversions.
For instance,
what source of referral
traffic should you care about most, social media or
search engines?
If
search engines are sending the vast majority of
traffic to most law firm websites, then it is incumbent on firms to consider
what's driving those visitors.
Back in 2010, Bloomberg Businessweek published this article, discussing the three major benefits you get from adding video content to your website: 1) Video makes your website «sticky» — it provides an interactive experience that is likely to keep visitors on your site longer (which is the TRUE goal of any good website design); 2) Video helps you «upsell» — meaning you are able to provide more information than a static page, and users get all the information without having to «click through» multiple pages; and 3) Video drives
traffic — most
search engines now provide
what amounts to heightened awareness to websites containing video, increasing your
search rankings.
When we factor in
traffic from high ranking Google Places pages, syndicated blog entries, social networking, published content, and
search engine results, I am reminded why we have so much fun doing
what we do.
Aside from the fact that all the loving care and hard work I invest in each blog post has been swiped for someone else's benefit, I'm concerned about
what this may do to
search engine results for my posts, and therefore
traffic to my blog.
Among the report options: the number of sessions during any time period; the total length of time visitors remain at the site; how long they spend on each page;
what information they download; referring pages, links, keywords,
search engines, or online ads that send
traffic to the site; and entry and exit points.
There's also time needed to measure
what's going on with your blog — to
what extent you're gaining Web
traffic, generating news coverage and buzz, and improving your positioning in
search engine results.