Decide
what search phrase (s) you want a page of your website to show up in the search result pages (SERPs).
Not exact matches
In essence, Google has trained an entire generation of
search engine users to pose questions in short keyword
phrases that had little to do with
what we wanted.
The reality is that unless an inquiring customer knows exactly
what phrases or «keywords» to
search for, it might be tough to find the information they need.
To find something to sell, he scoured the web to see
what sorts of ads and
search phrases were popular.
If RankBrain sees a word or
phrase it isn't familiar with, the machine can make a guess as to
what words or
phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never - before - seen
search queries.»
RankBrain is also useful for people who are
searching for uncommon or ambiguous words and
phrases, as the engine can deduce
what those people are looking for, based on their chosen words» contextual relevancy to different
search terms.
Simply log into your Twitter account, go to Advanced
Search and type in the word or
phrase that somebody might use when looking for
what you have to offer in the geographic area where you work.
If you're not sure which keywords to use, think about it this way:
What words or
phrases would a potential customer use when
searching for your product or service?
Basically to know
what phrases are
searching for in the topical area
Google has a bevy of tools you can use to figure out
what keywords and
phrases your potential customers are using to find information when
searching.
Finding
what and
phrases which might be most often
searched for can simply be carried out by Google.
You are not done researching a keyword
phrase unless you have analyzed the
search results page for that
phrase and you understand
what kind of competitors win... If you're targeting a
phrase and the
search results page for that
phrase includes videos then you should consider creating video.
Keywords or Keyword
phrases are
what a searcher types into a
search engine to find a product or service.
Blog.kissmetrics.com states that links to content on Facebook, Twitter, LinkedIn, Google +, YouTube and other social networks help the
search engine crawlers understand
what websites are credible and should be ranked for
what keyword
phrases.
I constantly check website analytics to see
what relevant keywords people are
searching for that I didn't even include on my list of the most strategic keyword
phrases.
Whenever a customer uses an extremely precise
search phrase, it probably reflects exactly
what they intend to buy.
Why does knowing how many
searches there are for a specific keyword or
phrase help you outline
what your blog should be posting about?
For example, did you know that the
phrase «
what is the google panda update» has an approximate global monthly
search of 14,800, while the
phrase «google panda update explanation» has (gasp!)
The way I like to think of it might be better
phrased this way —
what life dream did you give up that brought you to
search?
You can see
what keywords and
phrases that people are
searching for on your site.
In this video I'm going to show you a great way to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous video you'll want to watch that video where I show you how to get better
search volume numbers from both google adwords as well as some other sources to get better estimates for the amount of times that keyword is searched each month i'll put a link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
search volume numbers from both google adwords as well as some other sources to get better estimates for the amount of times that keyword is
searched each month i'll put a link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this
search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
search for new keywords using a
phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel»
what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit
Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the
search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
search volume I've already gone ahead and done that just to save time on the video but i want to show you
what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click
search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents
what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now
what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting
search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million
searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit
search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your bu
search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas
what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but
what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
As you type more letters of the term you're
searching for, the
search results will update automatically until you either find
what you're looking for or no results can be found that match your term or
phrase.
«And hence, in the second place, I concluded as assuredly that, in the obscurer places of that Testament (which are very many), the best and most natural method of
searching out the sense is, to inquire how, and in
what sense, those
phrases and manners of speech were understood, according to the vulgar and common dialect and opinion of that nation; and how they took them, by whom they were spoken, and by whom they were heard.
Go to www.google.com and do an exact
phrase search for «Tropical Pepper Company» and you'll see
what I mean.
Birmingham City have been mainly
searching words and
phrases like «
what's the point?»
What I did was to do a
search for the exact
phrase you used - online dating - and for related
phrases and keywords and then visit every site I found.
If one of the
phrases is detected on a device - be it typed in an email, on social media or in a
search engine, or present on a website or in a url - it takes a screen shot or video capture of the device, providing the school with «who,
what, where» style information.
«I just did a Google
search for the
phrase «teaching to the test» because I've been getting lots of e-mails from readers asking me to comment on the practice Since I love finding out more about
what gets folks riled up, I decided to throw myself into the maelstrom.»
The pack includes: · Two long colourful display banners of «Pirates» and «Treasure Island» each decorated with pirate themed pictures · A colourful display border to print out as many times as you need for use on a display board of any size · An A4 word card - great to use when writing · Topic words - great to add to display or use in the writing area · Word and picture flashcards · Pirate posters - pictures of different pirates · Colouring pictures - a collection of pirate themed sheets for children to colour · Phoneme coins - all of the phonemes from the Letters and Sounds scheme on gold coins - great for display or to hide in the sand tray for the children to find the «treasure» · Alphabet coins - lower and upper case letters · Bingo - a pirate themed colourful bingo game to make and play · Skull and cross-bone bunting · Pirate
phrases on posters · A pirate profile worksheet - draw your pirate and then decide
what characteristics your pirate will have - three different versions of this for differentiation · Songs and rhymes about pirates · Play dough mats - can you make 3 more pieces of treasure, can you give the pirates new hats etc · Colourful treasure to cut out and use on displays, in the sand tray etc · Board game - move around the treasure island answering questions along the way to try and reach the treasure first - two levels of maths questions are provided as well as blank question cards · Two pirate themed wordsearches · «My pirate adventure» worksheet · Wanted posters for the children to fill in · Writing pages - Four A4 pages with pirate borders for the children to use when writing · Design a pirate flag worksheet ·
Search for the treasure game - collect coins along the way to fill your treasure chest · Cut and stick treasure map · Pirate acrostic poem · Speech bubble worksheets - write
what you think the different pirates are saying · Counting cards up to 10 - count the number of pirate ships, telescopes etc · Design a pirate ship worksheet · Describe the treasure worksheet · A worksheet for the children to draw and write
what they have spotted through the telescope
Then, when you do a
search for a
phrase, they match this
phrase or word with
what they have crawled, and determine through different algorithms
what sites are best to display in results.
But if you know how to «
phrase» your Web
search questions, you can find
what you want in a fraction of the time.
Use Google's Keyword Planner to see
what relevant terms and
phrases are frequently
searched on your topic.
Yes, keywords are a great tool that you have in your toolkit as an author, and so we actually, the approach that I always talk about when I talk about keywords is I call it a 360 approach to keywords, and
what I mean by that is you want to choose, and we'll talk in a moment about how to choose those keywords, how to identify the ones that will be most relevant, but so you want to choose a few words or
phrases that apply to your book and that customer, your readers would use in
searching for your title.
Google has many fantastic tools to use for learning about and keeping track of your market area, competition or products • Gmail,
search on gmail, signup, Start here I opens you to the Google world • Google Alerts http://www.google.com/alerts • Google Analytics http://www.google.com/analytics • Blogger, an easy place to start with your web presence http://www.blogger.com • Google Trends http://www.google.com/trends • Google Images make sure your images are here, great place for research • Google Places, making sure your business is found, list it here • Google Adsense, make a little money along the way • Google Keyword Tool / external, find your keywords, learn
what new keywords you should be using and paying attention to, because of recent changes I like the
phrase match option now.
No matter
what section you're browsing,
searching for a
phrase brings up results from the entire catalog, which can't be sorted in many useful ways.
This
phrase, called a keyword
phrase, is
what Amazon will look for in your listing when trying to match books to their
search.
What was your exact
search phrase?
What you knew: Kindle's
Search feature lets you find words or
phrases on Wikipedia, the Kindle Store and the Web.
Now
search the same
phrase in Google Books and here's
what you get.
For keyword research purposes, use Amazon Advanced
Search to find books like yours and see
what categories they're in, how their book descriptions and author bios are structured, and
what words and
phrases are commonly used.
Yes, slap anything on the file name as you work, but always, as you work through the writing,
search for that pithy
phrase that capsulizes
what you are trying to say.
You can
search for key
phrases to find
what people are saying about your book.
People find those sites by
searching for specific words and
phrases based on
what they are interested in.
Do a quick
search to find out how many are using a key
phrase that describes you and / or
what your do and / or the topic of your book.
Optimize for your top keywords When people
search online for your topic,
what words or
phrases are they looking for?
The description for your ebook needs to be not only informative, letting readers know
what the book contains, but it also needs to be smartly written, to include the types of words and
phrases that people might use to
search for a book on the topic you've written.
To me, the layman's version is it is memorizing the location of every word so that when you want to perform a
search of a particular word or
phrase — and you can't remember
what book, magazine / newspaper article you have on your Kindle is — you can type in the word (s) or
phrase (s) and it will find them.
Judith Briles on The Book Shepherd KickButt Author and Book Publishing Ahas: KeyWord
Search and Spy Tools «Knowing who your competition is,
what key words and
phrases to use and which people are looking for in your topic area are all powerful resources.
Doug Hoyes: And we're not going to get into all the detailed math here, but you can go to our website at hoyes.com and do a
search for the
phrase surplus income, which is
what you're talking about.
What phrase will Mrs. Smith type into a
search engine if she's
searching for food that will improve her pup's skin allergy?