Smooch, where he serves as head of product, creates systems that allow customers and companies to correspond using
whatever channel they prefer, whether that be through Facebook messaging, app or text.
More sophisticated systems plug social networking outreach, email and even text messaging together to reach supporters through
whatever channels they prefer.
This strategy provides the prospect with options to respond to you using
whatever channel they prefer to connect with you.
Not exact matches
You can still focus all of your promo on that
channel, and have the store there as an option for those who
prefer to shop that way for
whatever reason.