For those agents who don't or won't take the extra time to learn to understand the process, or educate their clients, they simply give away
whatever little profit after txs, that they would have generated.
So it's a book that focuses really on how you manage your cash flow and using human behavior, and basically coming up with a certain set of accounts that you break your money in, and that you as a business owner start taking a
little bit of
profit immediately, pay yourself immediately, and then
whatever's left over is what you spend on your business, right?