Pre-order bonuses for big games are nothing new; it's not uncommon to get whozits and whatsits galore (in - game and real world) for tossing some cash down on the hot new thing a few weeks or months in advance.
Yes, it's nice to have makerspaces with «gadgets and gizmos and whatsits galore» (in the words of Ariel from A Little Mermaid) with products like Hummingbird sets and 3D printers and other cool tools that let kids create.