However, 2017 is expected to be the first year
when mobile ad revenue overtakes desktop with a 54 % of the total US ad share.
Not exact matches
Most
mobile users prefer a laptop or tablet for consuming media of all types, making online purchases, and even performing web searches — Google's bread and butter
when it comes to
ad revenue.
And
when you consider that OEMs like Samsung, third parties like Amazon and even
mobile carriers also sell apps and services on top of Android and the fact that Android
ad revenue exceeds iOS, Android is the more profitable platform of the two in terms of software and services.