This is by far the biggest mistake entrepreneurs make
when naming their company.
Not exact matches
Nonetheless, expect to see less place for every day items at CVS stores eventually and more room for the higher value health care services, a move telegraphed by the
company in 2014,
when it changed its
name from CVS Caremark to CVS Health.
Initially called the Three Fired Guys Brewing
Company, the
name changed to Steam Whistle in 1999 after Heaps suggested that they put a steam whistle on the factory to let workers know
when it was five o'clock.
Instead you want
names, dates and numbers: «
When I was at this
company, I sold this much to that
company, and the result was an increase this much.»
When I ran an education
company in New York, one with more than 100 teachers and employees, I met a Dominican - American woman from the Bronx
named Beretzi.
You're not limiting your own personal image
when you don't
name your
company after yourself.
Bury points out that a brand
name has to work in many contexts — as a URL, a searchable
company name and something that sounds right
when spoken out loud — and shouldn't be so complicated that you're spelling it out for people.
Gap's logo has long been a navy blue box with white type, so consumers were stunned in 2010
when without warning Gap swapped its classic logo with a new one online featuring the
company name in black with a small blue box overlapping the «p.» The redesign irritated consumers.
Monitor your old
company name online, with aids like Google Alerts, so you are aware
when it is mentioned.
In June, the
company won its first account under the MDC Partners
name, handling all the marketing needs of American retail giant Target
when it crosses the Canadian border in 2012.
By positioning your
company as a welcoming, connecting presence in the community, candidates will start associating you with leadership and be drawn to your
name when they look for new opportunities.
Mackey — whom Inc.
named an entrepreneur of the decade — slashed his salary to $ 1 in 2007,
when company results disappointed investors.
Why it's hot: Like many cities that neighbor New York City, Stamford made a
name for itself
when big
companies fled the big city for lower operating costs.
Peters was in a San Diego restaurant
when he overheard Olin Hyde, co-founder and CEO of Englue, explaining how his artificial intelligence product LeadCrunch could mine the web to uncover leads based on
names of a
company's best customers.
The
company sold two million in just 24 hours, besting the previous record set last year by a little
company named Apple,
when it sold one million units of the iPhone 4S.
The music - streaming
company is expected to forgo IPO traditions like underwriters and a lock - up period
when it lists on the New York Stock Exchange under the ticker
name SPOT.
The idea that running a
company could be a vehicle for social change has been part of Vermont's business culture at least since the 1940s,
when a New Yorker
named Lyman Wood moved to Burlington and founded Garden Way, a mail - order gardening supply business.
Early Blueprint and Co. members include the executives behind the Honest
Company, Shopify, and JetSmarter, to
name a few, who will work from the space
when they come to New York.
The
company's new TV division is also appealing to yesteryear; it's being branded as Mainframe Entertainment, the
name the
company scrapped in 2006
when it was acquired by Rainmaker Income Fund.
Various big -
name companies constantly strive to one - up each other, and
when they can't, sometimes they copy the design and features of their competitors in slightly new and different ways to keep up.
When you take over the
company the new
name is registered with
Companies House, it does not have any impact of the date of initially registration, this stays exactly the same.
Getting Your
Name Out There as a Startup As part of our Project Grow series, we interviewed a number of business - incubator advisers and entrepreneurs about what works
when it comes to raising awareness for a bootstrapped
company.
A year ago,
when Inc.
named Slack its
Company of the Year for 2015, it was essentially in a category of one, a niche product beloved among early adopters in the tech and media industries but relatively unknown in other parts of the business world.
When you mouse over or click on a
company name in LinkedIn it takes you to a profile describing that
company and displaying it's current and former employees plus details like where the
company is located.
WHY IT WORKS:
When you partner with [MY
COMPANY NAME], you get the most efficient, effective, and affordable [PRODUCT or SERVICE] that [TARGET AUDIENCE] are looking for right now.
When Reed Hastings originally
named the
company, his vision was to deliver movies streamed over the Internet, not by DVD.
This was right in the middle of the Internet boom,
when it was possible to raise millions simply by having a dotcom in the
company's
name.
Question of diversity can sometimes seem as crazy, as
when tech
companies with diversity problems were
named as being top in diversity.
«Chinese
companies are still trying to answer the question of «How are we going to satisfy the demands of the growing Chinese middle class
when they want more consumer
names and products that are coming from the West?»»
Name: Kara Goldin
Company: Hint Organizational tool:
When there is so much to accomplish each day, it's important to take a moment every now and then to breathe and be mindful.
On Wednesday, Hulu
named Joel Stillerman as its chief content officer, a newly - created role that will oversee the streaming
company's overall content strategy at a time
when Hulu is looking to expand its original series and film offerings to better compete with rivals such as Netflix and Amazon.
When she was
named CEO in 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the
company stock price had dropped from $ 34 in 2002 to $ 13.
When Intuit used Splice in its telemarketing in India, the audio techniques that allowed the
company to build more personalized telemarketing messages — using first
names, varying tone of voice and employing user profiles — didn't quite take as it had in the U.S. and the U.K.
The proposal would give
companies a temporary tax break for setting up profit sharing plans, which, as their
name implies, share profits with workers
when times are good through defined plans.
In 1998,
when Martha's Vineyard frequenters Shep and Ian Murray came up with the
name Vineyard Vines for their then tie
company, they were playing off the notion that they would eventually grow and expand into other product lines, or «vines.»
When doing business globally, you can not always rely on your
company name to do the heavy lifting for you.
Maybe you dream of a day
when Glassdoor
names your
company as one of its «Best Places to Work.»
When he was
named as the head of the
company in 2001, he became the third black CEO of a Fortune 500
company.
It's part of HMD Global's quest to resurrect the Nokia brand
name, which it inherited in 2016
when the startup and another Foxconn subsidiary
company bought Microsoft's entry - level phone business for $ 350 million.
This was clearly not part of the plan
when the business was formed in 1994, but because customers had adopted the Bevmo
name, the
company rebranded and made the formal
name change in 2001.
When the
company named Marijn Dekkers as its new chairman last year, investors concluded that his first task would be to find a successor to Polman.
One example: «
When purchasing a
company with significant intellectual - property assets, such as patents, you've got to make certain they're held in the
company's
name so that you wind up owning them,» cautions Rosenbaum.
In launching a new
company, resist the urge to be overly creative and dull
when dreaming up your brand
name.
When her father returned from a business trip to Hong Kong, he told her that a
company named Gong Cha made the best bubble tea he ever had.
When asked which
companies scored the highest by seven different criteria, Canadians ranked Tim Hortons at No. 10 this year (up from 29th last year), behind international heavyweights such as Walt Disney, Lego and Google, but ahead of big
names like Honda, Apple and Amazon.
When your
company name is used in the same sentence as the best and biggest in your field, you know you're doing something right.
When NTechLab won a highly publicized prize in facial - recognition technology, the
company leveraged organic public relations to make its
name known.
Your e-mail signature is a great way to let people know more about you, especially
when your e-mail address is does not include your full
name or
company.
You can't put a price tag on the goodwill created
when the
company's
name is emblazoned on the soccer jersey of an employee's child.
You're going to face flak from peers and loved ones
when you turn your back on a brand -
name company to work for an unknown one.