Sentences with phrase «when search ads»
Content ads have their own targeting tools and bids are more flexible, giving higher costs and poor conversion rates when search ads are shown as standard.
http://www.searchmarketingstandard.com/ Not exact matches
It also used Google Adwords, purchasing keywords such as «Alzheimer's,» «dementia» and «cognition,» so when a consumer searched for a medical term they could be served a Lumosity ad, the FTC alleges.
When your targeted keyword is searched, your ad will be displayed and you will be charged per click ONLY when a visitor clicks on the ad and visits your sWhen your targeted keyword is searched, your ad will be displayed and you will be charged per click ONLY when a visitor clicks on the ad and visits your swhen a visitor clicks on the ad and visits your site.
When users searched for anything related to cars, for example, they might get an ad featuring a man with an orange mug saying, «Hey, what a coincidence.
Your ads can show to these customers when they visit other websites in the Google Display Network or when they search on Google using your keywords.»
It does not prevent Google users in Spain or elsewhere from reading snippets of the same stories when they look up news in Google search results, where Google stands to capitalize by selling ads alongside news stories that turn up.
Ad people like to believe that they create the public's tastes and moods (when they're not «disrupting» them), but it's usually more a matter of paddling around on their intellectual surf boards, searching for a cultural wave they can profitably ride to the beach.
Did you know that by selecting broad match keywords, your ad could populate even when a user misspells the keyword, or if it is just a related search?
Your ads only appear when those exact words or phrases get searched on.
More people click on ads when the headline includes the keyword they're searching on.
It's all about the ad dollars garnered when using search, Gmail, Maps and all the other software - ish stuff it does.
It's as simple as telling a business owner you can place them at the top of search results, and that they only pay when somebody clicks the ad.
Why pay the premium when Google had already managed to dominate the search - engine market without a single ad campaign?
Instead, Apple uses ad groups for each of their products so they can use headlines like «MacBook Pro» or «iPad Mini» when people search for those respective products.
This is an example of an Apple ad from an ad group configured to show a MacBook Pro ad when people search for «macbook pro retina.»
When we spot a distinctive phrase in the job ad, we're going to use that phrase in a Google search to try and find the employer that placed the job ad.
Baker won't reveal the details, but the company is said to have pulled in revenue of around $ 70 million last year, most of it from a deal with Google in which the search engine giant kicks back a commission on ad revenue obtained when a Firefox user enlists the browser's Google search bar and ends up clicking on a sponsored link.
Google, meanwhile, came up with opposite results, claiming that «a full 89 percent of the traffic generated by search ads is not replaced by organic clicks when ads are paused.»
Alison Garrison, a senior director of marketing at Volusion, an ecommerce platform for SMBs, saw a long 12 months» worth of organic search engine optimization hit pay dirt when she added Google Shopping ads.
In turn, these social ads turn visitors into leads and customers — particularly when brands apply behavioral and demographic filters so they can remarket to specific audiences with display and social ads and use remarketing lists for search ads to promote offers — and, finally, convert leads.
About half of all digital ad revenues are in targeted search, like the ads that pop up when you search for something on Google, Doctor says, and the vast majority of that money goes to the dominant search engines.
We'll also show your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.
That ignorance led to some embarrassing missed opportunities, such as when Senator Bill Nelson of Florida used the example of chocolate — as opposed to, say, a more personal product like underwear — to discuss the company's rampant use of ad retargeting, in which a user searches for a product online, only to see ads for that product follow them from platform to platform and site to site.
With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search.
Foursquare also has struggled to connect with advertisers: It had no local sales team and uninspired merchant tools, and its money - generating search ads saw little traction when they were introduced.
With AdWords search advertising, you pay only when people click on your ads.
When other SEOs like Mike Grehan mentioned us in their articles or I bought an ad on Search Engine Guide sales instantly poured in.
For one thing, social - media marketing, unlike search ads, catches most customers when they're far away from making a purchase decision.
The former is used when you know you don't want your ads to show up for a given search; for example, if you sell tennis shoes, but there are no red shoes in your inventory and never will be, so you want to negative «red tennis shoes.»
Some of these options may be perfectly acceptable to you, and will help bring in searchers who use other words to describe the same product as you are selling, but others may wind up showing your ad in inappropriate search results (e.g., when someone is looking for a premium cookie for a special afternoon tea they are planning for a human group).
When you delve into pay - per - click (PPC) advertising, you need to be familiar with the different choices you have in setting up how a user's search triggers the appearance of your ad on the search engine results page (SERP).
If you are selling premium dog biscuits, you obviously will want your ad to be shown when dog owners search for those products, so the broad match keyword you first choose may be, in fact, «premium dog biscuits.»
Running local inventory ads can showcase what products are available in store when a customer searches for items nearby.
Broad Match: By not using any brackets or parenthesis, the ad will appear when any form of search term, including synonyms, is entered.
Exact Match: Placing a square bracket around the phrase will result in your ad being served only when the exact search term is entered.
SEM uses targeted keyword - based ads to guarantee your site's visibility when potential customers are searching on topics relevant to your business.
For example, by choosing [Nike Shows] as your keyword, you ad won't appear against Ladies Nike Shoes but it will appear when the exact search term Nike Shows is entered.
Those that love watching a search ranking increase, placing content in the New York Times, or that moment when an ad campaign that they dreamt up breaks through to profitability.
Because these companies are collecting such personal data on you — potentially who you're messaging and when, your browsing and search history, your online purchases, your public profile information, among other details of your digital life — they should be transparent about what they're collecting, how they're share it with advertisers and third parties, and how it's being used to serve you targeted ads.
Here's what I found: among other things, when you search for communities with keywords on «colic», «reflux», «pregnant», «baby vomiting», «baby diarrhea», or «baby gastroenteritis», you are always served an infant formula site at the top of the ads.
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Two other considerations about Google and other contextually targeted ad systems: first, if you target well, they'll reach people at the moment when they're potentially interested in your subject, since they're either searching for it or they're on a page that's somehow related.
Two other considerations about Google and other contextually targeted ad systems: first, if you target well, they'll reach people at the moment when they're potentially interested in your issues, since they're either searching for it or they're on a page that's somehow related.
People notice ads even when they don't click on them — for instance, studies have shown that having your paid ad on a search results page increases clicks on your links that show up in the organic search results.
The Google tie - in is a nice touch, particularly since the members» staff and campaign team will see the ads when they search for news on their bosses.
Geo - targeting, keyword - targeting and the fact that search ads are pay - per - click makes this strategy cost - attractive — you can concentrate resources on voters in particular states or metropolitan areas, and you only pay when you actually get a voter contact (i.e., when someone clicks).
Surprisingly, I didn't see Google Ads run by the campaign when I searched for «USA Patriot Act», «Patriot Act renewal,» «Rand Paul», etc..
One thing I forgot to mention: You can effectively say «show this ad to people who have visited xx page on my site when they search for [example] or visit [example].
Google offers four options that determine when your keywords trigger ads to show up in search results: exact match, phrase match, modified broad match and broad match.
Though partially supplanted by search ads, traditional online display ads («banner ads») can still have political value, particularly when run on local media sites.