Sentences with phrase «where ad tech»

This is where ad tech can help advertisers ensure that the digital habits of targeted consumers are properly factored into the overall strategy.

Not exact matches

The number of ad - tech companies raising money dropped 17 % last year compared with the year earlier, data from CBInsights shows, and the total volume of funding fell 33 % to $ 2.2 billion from $ 3.2 billion, putting it back where it was in 2013.

By transparency, I mean they have full price transparency (know what they are paying for media vs. data vs. services vs. tech), they have attribution transparency (see each individual vendor's contribution to the sales funnel), they have audience transparency (know where their data is sourced from), and channel transparency (know distribution of ads on desktop, mobile, etc.).

«We're only literally 1 % of where we can be,» Nihal Mehta, an entrepreneur at New York ad - tech firm Local Response and an investor in ad tech, told us.

Prior to Leanplum, Kyurkchiev was a tech lead at Google where he optimized video ads.

So imagine a younger person than me, just out of college, instead of trying to land a job in New York (where the big toothpaste ads are mostly written), will instead head West and try to land a job with a San Francisco agency with a few high - tech accounts.

Fundamentally, unless the ad - tech industry changes where use of trackers becomes more limited, and unless publishers are able to shift to lazy - loading advertisements in sections (something that hasn't happened because no one's figured out how to do exclusions based on already rendered ad content), ads will continue to drag down media websites, and there's nothing that the web development teams on the publisher side can do about it.

In the tech industry, where an ad for a job usually results in a high volume of applications, I play close attention to how people handle this initial interaction.

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