Fueling that impression are hard - hitting ads by robo - advisor Questrade Portfolio IQ,
where everyday Canadian
investors grill their sleazy - looking conventional advisors about why their fees are so high and their returns are so low.
Merkel's background is very strong and credible, including a stint as leading commentator for RealMoney.com (2003 - 2007),
where Jim Cramer, one of the strongest personalities for
everyday investors, is a lead writer.