It seems that every time I meet someone and tell them I work in employment, all they want to do is ask
me whether keyword stuffing their resumes will really work.
Not exact matches
Google's tool isn't a completely accurate way to identify
keyword opportunities, and it's created more for use in PPC campaigns, but it's still the most accessible, reliable way to ascertain
whether you are competing for the right
stuff — and
whether there are some other popular
keywords you've not already considered.
As with any form of online content,
whether it be an article or a web page,
keyword stuffing should be avoided at all costs.
I think the artificiality of just doing
stuff because a consultant told you to or competitors are doing it,
whether that's Yellow Pages ad or trying to rank high in Google for
keywords, I think often loses the natural ability to connect with the people you're trying to connect with by being real.