Calls to action —
whether leading the reader to download an e-book, or buy a product — are a key component of content marketing; and when writers know they'll be rewarded for positive results, they'll often work harder and create call - to - actions that convert to fulfill their Marketing and Sales Impact portions of their quota.
Not exact matches
So ask yourself
whether, after grasping the results presented in your figures, the
reader will be
led to the correct overall conclusion.
In my reviews I try to describe the paths that
lead to my subjective response so that
readers can decide
whether some part of my path might be theirs too.
The integral role digital publishing has played in the rise of independent publishing has
led to heated debate regarding
whether such indie books are more likely to attract print
readers or digital
readers.
The Girl Before by Rena Olsen (Putnam, August 6) In this thriller,
readers aren't even sure of the
lead female character's actual name, or
whether she can be considered a victim.
It can influence
whether or not the potential
reader chooses to click on the «Look Inside» feature to checkout the first chapter and
lead to a sale.
MarketingSherpa (a
leading publisher of marketing case studies) recently considered
whether the wording used in email newsletter hyperlinks (i.e., the «read more» links that take
readers from the «teaser» summaries in your email newsletter to the full articles on your website) makes a difference in clickthrough rates.
But the ease
leads to wretched excess sometimes, where,
whether at conferences or not, people follow (or purport to) literally thousands of these tiny websites, so that the flow of incoming data would challenge the best speed
reader.
The
reader then goes on to ponder
whether the current system produces the lawyers best qualified to
lead the firm or simply «competent masochists, willing to put aside their personal lives.»
This study in some ways seems to question
whether the provincial government's francization efforts are sufficient and
leads a
reader to wonder what this could mean in the long - term for the French language in Quebec.
Whether you're a larger brand or a local pizza shop,
readers want to hear about the organizations
leading the way with corporate citizenship in their own community.
You also need to clarify what your role was / is for each position; you don't have to list every single activity, but
readers need to have an understanding what your objectives are in terms of primary duties,
whether it be increasing sales, improving profitability, managing teams, creating marketing plans, trimming costs or
leading change management initiatives.